New Video: Israeli-French JOVM Mainstay MAGON Releases a Trippy Animated Visual for No Wave-like “Hour After Hour”

With the release of Out in the Dark, the Israeli-born, Paris-based singer/songwriter  MAGON established a sound that seemed indebted to David Bowie and T. Rex, which he once described as “urban rock on psychedelics.” Quickly after Out in the Dark, MAGON released a couple of singles including “Change,” a dreamy meditation on the passing of time and “Aerodynamic,” a decidedly glam rock-inspired take on psych rock.

While becoming a JOVM mainstay artist, the Israeli-French artist has developed a reputation for being rather prolific. His sophomore album Hour After Hour was released through December Square/Differ-Ant Records. Hour After Hour is a decided change in sonic direction and approach for the Israeli-French singer/songwriter: the album ia mix of psychedelic ballads and garage rock bangers that MAGON describes as being “somewhere between Ty Segall, Allah-Las and The Velvet Underground” that finds the JOVM mainstay writing the most introspective and personal lyrics of his growing catalog.

Interestingly enough, the album’s latest single, album title track “Hour After Hour” is a No Wave/post-punk like song, featuring quiggling guitar lines, a sinuous and propulsive bass line and the Israeli-French singer/songwriter’s sing-songy/Lou Reed-inspired delivery. But interestingly, the song is centered by neurotic self-deprecation, novelistic details and observations as the song’s narrator describes a meet cute turn hookup gone horribly wrong.

Directed and animated by Mihaela Mîndru, the recently released video for “Hour After Hour” features trippy line animation that follows the events and situations described in the song with a dreamy and surreal quality.