New Video: Jacksonville’s LPT Releases a Stylistic Visual for Hard Charging “Sin Parar”

The Jacksonville, FL-based Salsa and Afro-Cuban collective LPT is comprised of a cast of local scene vets, including Josué A. Cruz (lead vocals), Milan Algood (timbales, vocals), Angel Garcia (keys, vocals), Mike Emmert (baritone sax), Bryant Patterson (trombone), Jonah Pierre (bongo and bell), Stan Piper (bass), Juan Carlos Rollan (tenor sax, vocals), JP Salvat (congas) and Steve Strawley (trumpet). Initially forming with the mission of keeping Salsa Dura (Hard Salsa) and Descarga Salsa alive, the act have quickly become ambassadors of Salsa and Afro-Cuban music in the Southeast. Additionally, the members of LPT pride themselves on sharing the region’s diversity with a new, young audience — while having an opportunity to play the old school inspired sounds that they love.

The Jacksonville-based Salsa and Afro-Cuban collective’s full-length debut was released last Friday, and the album finds the band capturing the high energy of their live set paired with their thought-provoking take on hard salsa. The album’s first single, album title track  “Sin Parar” — which, translates into English as “non-stop” — is a Fania Records-like dance floor friendly song that is centered around lyrics that encourages listeners to start looking at their world critically.

“The inspiration for the single is the feeling we all get from the machine,” according to the band’s Josué A. Cruz. The Machine as Cruz explains is a metaphor for life, work. tech and family going non-stop. “As a band,” Cruz adds, “we decided that if the machine is going to march on without stopping, then so are we. It’s almost innate in the metaphor that you have to keep marching on if the machine is marching on. It’s the only way to deal with the grinding of the gears and nerves.”

The band concludes, “Salsa music, and Latin music as a whole, is easily characterized as simple party music with whimsical lyrics, and there is a place for that. Yet, there is a rich tradition of music with substance in our genre. Music created on the street is going to have something to say about said street. We hope to humbly add our fingerprint to the thought-provoking canon.”

Directed by Antoine Prat, the recently released video is split between the members of the collective performing the song at Heartwood Soundstage and some film noir-like segments following a camera carrying, trench coat wearing figure shot in black and white. Much like the album, the video stylistically captures the band’s live show.