With the release of Out in the Dark, the Israeli-born, Paris-based singer/songwriter, guitarist and JOVM mainstay MAGON quickly established a sound that he has publicly dubbed “urban rock on psychedelics.” Sonically, to my ears, the material seemed indebted to Ziggy Stardust era David Bowie and T. Rex.
Late last year, the Israeli-born, Paris-based artist released his critically applauded sophomore album Hour After Hour. Featuring tracks like “Change,” a dreamy meditation on the passing of time, “Aerodynamic,” a decidedly glam rock-inspired take on psych rock and the No Wave meets post-punk like album title track “Hour After Hour,” MAGON’s sophomore album was a decided change in direction with the album’s material being “somewhere between Ty Segall, Allah-Las and The Velvet Underground” according to MAGON.
MAGON’s third album In The Blue is slated for release in December. The forthcoming album reportedly finds the Israeli-born, French-based JOVM mainstay’s work inspired by two different sets of influences 70s rock like Lou Reed and Led Zeppelin and contemporary influences like Mac DeMarco and Devendra Banhart. Additionally, the album’s material is centered around contemplative songwriting.
In The Blue‘s first single “The Willow” continues a remarkable run of 70s rock inspired material, but paired with some of the most contemplative and introspective songwriting of the JOVM mainstay’s growing catalog: The song follows its characters through a trip to Egypt, where the narrator sees the titular willow. But the trip also serves a larger metaphor for its characters, who are trying to find something — themselves? some deeper, hidden truth? Whether they find something or not, is up to you.
Directed and shot by Magon and Alexa Rotarescu, the video for “The Willow” was gorgeously shot at the Coco Reef Ecolodge and follows the Parisian-based artist on a trip through Zanzibar.