New Video: JOVM Mainstay Nick Hakim Releases a Lyrical Visual for Atmospheric and Slow-Burning Single “QADIR”


Over the past couple of years, I’ve written quite a bit about the Washington, DC-born, Brooklyn-based singer/songwriter, guitarist Nick Hakim. And as you may recall, Hakim’s critically applauded full-length debut 2017’s Green Twins can trace its origins back to when he finished his two critically applauded EPs Where Will We Go Part 1 and Where We Will Go Part 2: armed with the masters for those efforts, Hakim relocated from Boston, where he was then based to Brooklyn. As soon as he got himself settled, he quickly went to work, spending his spare time writing and recording sketches using his phone’s voice memo app and a four-track cassette recorder, fleshing the material out whenever possible. He then took his new demo’d material to various studios in NYC, Philadelphia and London, where he built up the material with a number of engineers, including frequent collaborator Andrew Sarlo (bass, engineering and production), who were tasked with keeping the original spirit and essence of the material intact as much as humanly possible.

Thematically, the album’s material focused on specific experiences, feeling and thoughts he had during the time he was writing and composing it. As a result, the album consists of a series of different self-portraits. And in a similar fashion to Vincent Van Gogh’s famed self-portraits, the material sometimes captures its creator in broad stokes — with subtle gradations of mood, tone and feeling. The overall aesthetic drew from a broad array of influences including Robert WyattMarvin Gaye, Shuggie Otis and My Bloody Valentine and others. “We wanted to imagine what it would have sounded like if RZA had produced a Portishead album. We experimented with engineering techniques from Phil Spector and Al Green’Back Up Train, drum programming from RZA and Outkast, and we were listening to a lot of The ImpressionsJohn LennonWu-TangMadlib and Screamin’ Jay Hawkins,” Hakim said in press at the time.

Since the release of Green Twins, Hakim developed a reputation as a highly sought-after, go-to collaborator working with Lianna La Havas, Anderson .Paak, Onyx Collective, Sporting Life, IGBO, Nappy Nina, Ambrose Akinmusire, Slingbaum, FKA Twins and Oumou Sangare. Building upon a growing profile, Hakim will be releasing his highly-anticipated sophomore album WILL THIS MAKE ME SOUND GOOD. Slated for a May 15, 2020 release through ATO Records, the album while being distinctly Nick Hakim, reportedly represents a tonal shift from Green Twins, with the material reflecting the ideas with which he grappled while writing and recording the album. To prepare listeners for the experience, Hakim shares the following statement about the record:

“I feel the people simmering, on our way to the boiling point. There’s a lot of madness going on around us and this world can feel so cold. It can get hard to remember what makes it worth it. The people around me and the music I love helps.

For a while, I couldn’t write. I worked on new music but couldn’t find the right words. But that time was just a build-up to the three months of expression that led to this album. I hope this music will raise awareness about where we are right now. About how we are living on this planet. About how we treat our neighbors. About community. About depression. About what can heal us and what can’t. About overmedication, overstimulation and manipulation. About respecting and loving the people around us, because one day they won’t be here-or you won’t.

But it’s also true that I’m still trying to figure this record out. People have told me that it’s confusing or that it’s messy-that’s fine. There’s so much pressure on artists to commit to being one thing, or to restrict an album to exploring just one subject or sound. But my life isn’t like that, and so my music can’t be like that either. I’m not thinking about this music as a product to be bought and sold, or how I’ll buy your interest. This is my world; a lot of friends touched this record, and that makes me feel lucky and proud. These songs are glimpses into my community. I’m exploring, but I’m not alone. It’s a journey in progress; it’s an experiment, every day.”

WILL THIS MAKE ME GOOD‘s latest single is the slow-burning and atmospheric “QADIR.”  Centered around a repetitive and hypnotic arrangement featuring shimmering and reverb-drenched guitar, a sinuous baseline fluttering flute, stuttering beats and Hakim’s expressive and  plaintive vocals, “QADIR” is a fever dream full of ache and longing that recalls both 70s soul and neo-soul simultaneously. Interestingly, “QADIR” was the first song the JOVM mainstay wrote for the album — and the track was written as ode to a late friend and a reminder to check in on your loved ones before it’s too late.”If I really sink into a recording, I don’t want it to end,” Hakim says. “[‘QADIR’] is repetitive and hypnotizing, like a trance — that’s intentional. The song is my ode to him. It’s my attempt to relate to how he must have been feeling.”

Directed by Nelson Nance, the cinematic and lyrical visual for “QADIR” finds Hakim in moments of solitude in forest and in solidarity with his community of friends and associates. The Nance-directed visual suggests that it’s the people who love and support us, who give us strength and sustenance during our most difficult times.