New Video: JOVM Mainstays Blushing Return with Wistful and Hazy Visuals for “The Truth”

Over the past couple of years, I’ve written a bit about the Austin, TX-based dream pop/shoegaze quartet Blushing. And as you may recall, the act, which is comprised of two married couples — Christina Carmona (vocals, bass) and Noe Carmona (guitar, keys) and Michelle Soto (guitar, vocals) and Jake Soto (drums) can trace its origins back to 2015. As the story goes, after spending several years writing material on guitar, Michelle Soto recruited her classically trained friend Christina Carmona to join her new project, and shortly after, Soto and Carmona recruited their spouses to complete the band’s lineup. The quartet spent about a year or so writing and revising material before heading to Bad Wolf Recordings to record their debut EP Tetherwhich was released to positive reviews across the blogosphere, including this site.

Building upon a growing profile, the Austin-based shoegazers returned to the studio to record their sophomore EP Weak, which was released through Austin Town Hall Records last year. And from EP title track “Weak,” the band further cemented their reputation for crafting material that sonically was indebted to the likes of Lush, Cocteau Twins and The Sundays while being a gentle refinement of the sound and aesthetic that first caught the attention of this site and the rest of the blogosphere. The members of Blushing ending last year with the release of the Elliot Frazier-produced and mixed “The Truth”/”Sunshine” 7 inch, which was released both digitally and on colored vinyl through The Nothing Song Records. Interestingly, the 7 inch found Blushing expanding upon their sound with “The Truth” arguably being one of the most muscular songs in their growing catalog while retaining the haziness that have drawn the attention of fans and critics. Centered around layers of shimmering  guitar lines, thundering drumming, Michelle Soto’s and Christina Carmona’s gorgeously ethereal vocals and a soaring hook within an expansive song structure. Sonically the song’s haziness is paired with hazy lyrics that seem to depict a growing love affair between two equally insecure and neurotic people, who can’t seem to get out of their own way — and are afraid of getting hurt. But at the end of the day, the most important thing is to be in — and in turn, feel — the present moment; it’s all we got.

Produced and directed by Kendall Chapman, the recently released video for “The Truth” finds Michelle Soto and Christina Carmona alternating between brooding and goofing off in a local arcade, where they win enough tickets for silly string, some glow in the dark plastic swords, bubbles and goof off with their spouses; but throughout there’s a wistful feel to the proceedings, as though there’s the recognition that all things must end.

2019 looks to be a huge year for the Austin-based shoegazers: they’ll be making their second official SXSW showcase appearance, which they’ll follow up with their first West Coast tour  — and their highly-anticipated full-length debut is slated for release in March. Hopefully, they’ll be making a New York City area stop at some point!