New Video: JOVM Mainstays Mayflower Madame Release a Gorgeous and Trippy Visual for Menacing “Sacred Core”

 

Mayflower Madame — Trond Fagernes (vocals, guitar, bass), Havard Haga (guitar) and Ola J. Kyrkjeeide (drums) — is a rising Oslo Norway-based psych rock/post-punk act that can trace its origins back to 2011. The band’s hazy and smoky sound was conceived in and inspired by the band’s gritty surroundings: their first rehearsal space was a desolate, industrial building, which they shared with a local carwash company. After their formation, they quickly recorded a four-track demo. which led to the band being named “Unsigned Band of the Week” on one of Norway’s biggest radio stations.

Shortly after their four-track demo, the band then spent the next few years touring and playing shows across Scandinavia, carefully honing their sound along the way. The band’s full-length debut, 2016’s eight track Observed in a Dream was brooding and icy psych rock with a dark romanticism. Based on the success of their full-length debut, the Oslo-based psych rock band toured across North America and Europe to support the album. The band followed Observed in a Dream with 2018’s Premonition EP,  four songs of apocalyptic love songs.

Building upon a growing profile. Mayflower Madame supported Premonition EP with more touring, including the European festival circuit with stops in France, Germany, the UK and Eastern Europe. And as a result of the band’s touring schedule, they’ve shared stages with an impressive and growing list of artists including Killing Joke, Moon Duo, Night Beats, Psychic Ills, Froth, The Underground Youth, Crocodiles, Cosmonauts and La Femme.

Released earlier this year through a collaboration between French label Only Lovers Records, Portland‘s Little Cloud Records and Parisian label Icy Cold RecordsPrepared for a Nightmare, the Norwegian psych rock JOVM mainstays’ latest album finds them further developing their unique blend of psych-noir and post punk with elements of shoegaze and noise rock. So far I’ve written about two of the album’s previously released singles — the shoegazer yet menacing “Vultures” and “Swallow” — and while both tracks may bring The Black Angels, My Gold Mask, and Chain of Flowers to mind, they also evoke the dread and despair of our horrible sociopolitical moment.

“Sacred Core,” Prepared for a Nightmare‘s third and latest single continues a run of brooding and menacing psych rock, centered around swirling, shimmering and hypnotic guitars and a propulsive and muscular beat. Unlike its immediate predecessors, which were subtly shoegazer-leaning, “Sacred Core” is even more menacing, recalling The Black Angels’ Directions to See a Ghost while still being atmospheric. “‘Sacred Core’ is a song about getting lost, drifting away and trying to find the way back to your safe haven — guided by swirling, hypnotic guitars and an insistent heavy beat,” the band’s Trond Fagernes says in press notes.

Continuing their ongoing collaboration with director Astrid Serck, the recently released video for “Sacred Core,” is centered around motion and stillness — and as a result, there’s gorgeous black and white footage of beaches and churches, movement in and around an old house, blinding sunbeams and footage of the band playing shows in Oslo and San Diego. “To me, the song is like an open landscape – it’s grounded, but at the same time moving. I wanted to capture that feeling visually with footage from windmill fields and beaches, where there’s constant movement — like a rhythm, as opposed to the solid ground. A contrast between motion and stillness. Something to hold on to as well as something loose and vibrating,” Astrid Serck says in press notes.

“The core is what you hold on to. The motion is what you can let go. The sunbeams are blinding you, like a sacred light. The ceiling of a church is another symbol for sanctity. The moon is dancing, in disturbing ways, on the screen. In the video there is also an abandoned house, left with the door open. It´s a metaphor for the feeling of something that is lost, you can go back there, but only the memories are left. In addition there’s live footage of the band filmed from shows in Oslo and San Diego.”