New Video: JOVM Mainstays WRY Release a Trippy Visual for Anthemic Yet Intimate “Man In The Mirror”

Since their formation, the Sorocaba, São Paulo, Brazil-based psych rock act WRY — Mario Bross (vocals, guitar), Luciano Marcello (guitar), Ítalo Ribero (drums) and William Leonotti (bass) — have been at the forefront of Brazil’s indie rock scene, releasing six albums that have firmly established their sound that features elements of Brit Pop, shoegaze and post-punk with a distinctly Brazilian vibe.

After a stint living and working in London, the Brazilian psych rockers achieved a growing international profile, which helped lead to several tours across the UK and the European Union, including notable stops on the European festival circuit — in particular, a notable stop at Barcelona’s Primavera Sound.

Along with their recorded output, the band owns a popular club in their native Brazil, which has frequently hosted their internationally acclaimed countrymen and friends Boogarins

WRY’s latest album, last year’s brilliant Noites Infinitas thematically touched upon anxiety, despair and unconventional paths towards hope while living in our incredibly fractious and divisive world. And sonically, the album features ambitious and hook-driven arena rock friendly anthems rooted in lived-in experience.

If you’ve been frequenting this site over the past year or so, you might recall that I’ve written about two of the album’s previous singles:

  • Travel:” Brit Pop-like single centered around a motorik groove and a rousingly anthemic hook. 
  • I feel invisible:” a shimmering New Wave meets shoegaze-like track featuring shimmering guitars fed through reverb and delay pedals that captures a narrator, who’s been oppressed and hemmed in by a society that won’t allow him to live his life in a truthful fashion. 

I also wrote about their career spanning-live streamed set for the (virtual) Febre Festival and a live set at their studio Deaf Haus centered around Noites Infinitas. Of course, the band is still actively promoting the album, and it’s latest single “Man In The Mirror” finds the act subtly expanding upon their sound: the song begins with a brief synth-led into before turning into a New Wave-like take on Brit Pop featuring angular and reverb-drenched guitars, driving four-on-the-floor, a relentlessly driving bass line and a rousingly anthemic hook. But despite its overall bigness, the song thematically focuses on something intimate and familiar to most of us — the sensation of being trapped in your head, in your own home without any distraction or escape. And the entire time, you might not actually like what you see in that proverbial mirror.

The recently released video for “Man In The Mirror” was shot during the height of the COVID-19 pandemic in their native Brazil and is split between footage of the band’s frontman Mario Bross running in terror from something unseen throughout most of the video and the band performing the song in a front of trippy backdrops. As the video progresses there’s a trippy and mind-bending twist — that maybe the terror Bross is running from is himself.