New Video: JOVM Mainstays Yumi Zouma Releases a Gorgeous and Heartfelt Visual for Shimmering Pop Confection “Cool For A Second”

Originally formed in  Christchurch, New Zealand, the internationally acclaimed synth pop act Yumi Zouma, currently features members spread out across the globe with Josh Burgess (guitar, vocals) based in New York, Charlie Ryder (guitar, bass, keys) based in London and Christie Simpson (vocals, keys) based in Christchurch. Writing and recording by email out of necessity, the band initially wasn’t meant to be a live project but over the years, they’ve received praise across the blogosphere and international outlets for a breezy yet bittersweet, 80s synth pop inspired sound centered around Christie Simpson’s ethereal and achingly tender vocals.

Now, as you may recall, the acclaimed indie electro pop act signed to Polyvinyl Record Co. late last year, and to celebrate the occasion, they released the self-produced single “Right Track/Wrong Man,” an upbeat, disco-tinged meditation on the closure gained by accepting that it’s time to move on and forward. Yumi Zouma begin 2020 with the announcement that the band will be releasing their highly-anticipated third full-length album, the self-produced Truth or Consequence on March 13, 2020 through their new label home. Thematically, the album focuses on distance — both real and metaphorically, with the album’s material touching upon romantic and platonic heartbreak, real and imagined emotional distance, disillusionment and being out of reach.

Interestingly, along with the announcement of their third album, the JOVM mainstays released their latest single, Truth or Consequence‘s first official single “Cool For A Second.”  Christie Simpson’s ethereal, wisp-like vocals effortlessly glide over softly padded beats and shimmering synth arpeggios and soaring hooks. While being simultaneously melancholy and hopeful, the song is centered around the idea that life doesn’t always provide answers nor closure and captures the release that comes from saying the truth — even if only to oneself.

Yumi Zouma’s Charlie Rider explains in press notes that the song was almost scrapped for a B-side before becoming a single. “The song was demoed in Los Angeles and then long forgotten, destined for the scrap heap. A spark of inspiration from Josh in the introduction reestablished that for us, the most conspicuous of melodies are often hidden in modest beginnings.”

Directed by Nick Mckk, the recently released video for “Cool For A Second” stars Benji Mazzone and Yumi Zouma’s Christie Simpson. Fittingly, the cinematically shot accompanying video seems to recall classic 80s movies — but with a seemingly soft focus.  Centered around the central pair of the boy and woman, we see a relationship that’s profoundly affectionate, intimate and familiar. Throughout, there’s a sense that they’re dealing with something monumental in which there’s no real closer — and yet, they have each other to lean on.

The members of Yumi Zouma will be embarking on a Stateside tour throughout March. The tour will include a March 13, 2020 stop at The Dance. Check out the tour dates below.

National Tour Dates

3/12: Washington, DC @ DC9
3/13: New York, NY @ The Dance
3/14: Philadelphia, PA @ Boot & Saddle
3/20: Dallas, TX @ Blue Light @ NSFW
3/24: San Francisco, CA @ Rickshaw Stop
3/26: Los Angeles, CA @ Moroccan Lounge