Emerging, Croydon, UK-born, London-based emcee O. MORGZ grew up in a Black, Caribbean-British household, where he heard a variety of music from Missy Elliot to Beres Hammond, but he took a shine to hip-hop at a very early age. Despite, his interest and passion for hip-hop, the emerging London-based artist didn’t start to pursue a career in music until 2019 with the release of “My Element,” which saw him using a combination of skippy flows and harmonic melodies to get his message across.
Much like countless young Blacks across the world, the London-based artist has had to face a lot of obstacles in a relatively short time, but his ambitions, go-getter attitude and vulnerability are at the core of his work. Ultimately, he hopes to project a sense of consciousness that gives a positive outlook on life. But he also hopes to encourage his audience to acquire financial freedom with a concept he’s dubbed “Money Motivation.”
O.MORGZ’s latest single “Living,” is a breezy and upbeat summery bop built around a vibey production featuring twinkling keys and skittering boom bap serving as a lush and chilled out bed for the British artist’s effortless and self-assured flow. As O.MORGZ explains underneath the song’s celebratory and anthemic nature, is a song meant to be motivational for anyone in difficult circumstances to get up and get yours.
Directed by Fivos Vas, the accompanying video follows the emerging British artist through beautiful Cypress. It’s the high life that many of us dream of attaining — and are busting our asses to achieve.