New Video: Los Angeles’ Elle PF Releases a Brooding Visual for Slow-Burning and CInematic “Ultimatum”

Ranelle Labiche is a classically trained, Minneapolis-born, Los Angeles-based singer/songwriter, multi-instrumentalist and frotntperson of Los Angeles-based indie outfit Elle PF. Labiche can trace the origins of her music career back to when she had turned five and started to play piano and violin. By the time she was in her late teens, she was playing in local punk bands. The Minneapolis-born, Los Angeles-based singer/songwriter and multi-instrumentalist earned degrees in music and psychology. And as an adult, she splits her time between her full-time job as a board certified music therapist, who works in mental health treatment centers in the Los Angeles area. Between her full-time work and her creative work, Labiche has continued to find a way to fuse music and creative expression as a tool to help herself and others to process and analyze events and emotions.

With Elle PF, Labiche and her bandmates — Jessica LaSota (bass, backing vocals), John Acarregui (drums), Doc (guitar) — specialize in a lush, widescreen sound that features elements of indie rock, haunting harmonies and electronic production within symphonic-like movements , inspired by an eclectic array of artists including Bjork, St. Vincent, Amanda Palmer, and God Speed You! Black Emperor.

Elle PF”s full-length debut, 2018’s She Wrote It was recorded and produced by the band’s Labiche. The 12-song album touched upon themes of social frustration, loss, melancholy, existential apathy paired with incisive political commentary — all while firmly establishing their lush, widescreen sound.

During the pandemic, the members of the Los Angeles-based indie outfit went into the studio to write and record their sophomore album I Woke Up Today Laughing. The album’s first single is the the slow-burning and brooding “Ultimatum.” Centered around a lush production featuring glistening synths, shimmering guitars, Labiche’s sultry cooing, dramatic drumming and a soaring hook, “Ultimatum” sonically — to my ears, at least — brings the likes of Siouxsie and the Banshees and contemporaries like Jennie Vee to mind.

Directed by musician and director, Jimmy Whispers, the recently released video for “Ultimatum” is inspired by Labche’s love for motorcycles: on her free time, the Minneapolis-born, Los Angeles-based singer/songwriter and multi-instrumentalist rides with local motorcycle crews like Queers on Gears, Women SoCal Rides and The Litas. The video follows Labiche getting on her beloved bike and riding through the Los Angeles area — through suburban sprawl, the Sunset Strip at night and windy canyon roads. The video makes it apparent that its protagonist is struggling with a difficult and challenging past and present, and the desire to freely move forward on a new path.