New Video: Montreal’s LiYON Releases a Feverish Visual for Swooning “Starstruck”

LiYON is a Montreal-born and-based singer/songwriter and producer, who started his career in 2010 behind the scenes as a songwriter and producer, writing and producing material for other artists, and making music for films and ads. After stints in Toronto and Los Angeles working behind the scenes and winning a Gemini Award along the way, LiYON returned Montreal, where he had begun to write his own original music, as a way to release what had been building up in his heart and soul.

Fueled by a goal to “bring good vibes to the world, and connect with other humans in a genuine way,” LiYON pairs an ambitious sound with earnest, meaningful and thoughtful songwriting — in both English and French. Interestingly, the Montreal-baed artist plans to release two new singles in English and French and an EP.

The Montreal-based artist’s latest single “Starstruck” is a slickly produced, swooning pop banger centered around shimmering synth arpeggios, skittering and thumping beats paired with LiYON’s plaintive vocals and an infectious hook. Sonically, “Starstruck” manages to be a radio friendly, club banger — and in a way that reminds me quite a bit of JOVM mainstay Washed Out. “Starstruck’ is about an overwhelming feeling of lust and love,” LiYON explains in press notes. “It captures the feeling of being trapped within someone’s grasp – almost hypnotized by an attraction so perfect at that exact moment in time.”

The recently released video for “Starstruck” is a stylish fever dream full of decadence, guns, drugs and violence, while following a protagonist, who seems willing to do anything to keep that love in is life.