New Video: Montreal’s Mort Rose Releases a Trippy DIY Visual for Twangy “Je dois savoir”

Since their formation back in 2016, the Montreal-based psych rock act Mort Rose has established a sound that’s deeply indebted to the sounds of the late 60s — but with a personal yet very modern touch. Goodbye Cowboys, the Montreal psych rockers psych rock sophomore album is slated for a September 10, 2021 release, and the album reportedly sees the act further embracing all things psychedelia.

In the lead up to the album’s release, I’ve managed to write about two of the album’s singles:

  • Money,” a mid-tempo, trippy song featuring shimmering sitar, guitar, dreamily sung verses, multi-part harmonized choruses and rousingly anthemic hooks before a “Baba O’Riley” meets bluegrass coda. But underneath the tune-out and lift-off vibes, the song is a satirical take on money and cryptocurrency that says “invest all of your money into some crypto and forget the world’s problems. Get rich at all costs, y’all!” 
  • On part au soleil,” a song that continues a run of 60s inspired psych rock, featuring dreamily sung verses and choruses, fuzzy power chord-driven riffage and soaring soloing that’s meant to get the listener to tune out and lift off into the stratosphere.

Goodbye Cowboys third and latest single “Je dois savoir is a twangy, country rock take on psych rock that may remind some listeners of a wild mix of The Beach Boys, Exile on Main Street era Rolling Stones, The Byrds and even inner Journey Out era Psychic Ills but with a mischievous, shit-stirring air, an infectious hook and some scorching soloing.

The recently released video for follows the band on a promotional photo shoot in which the members of the band dress up as a hippie cowboys in the countryside. We also see intimate footage of the band in the studio working on the album. There’s also somme fittingly appropriate kaleidoscopic imagery and playful superimpositions that features the individual members of the band riding an exotic animal.