New Video: Ohio’s SUMMORE Shares Eerie and Brooding “Magic Pill”

Central Ohio-based synth pop duo SUMMORE — Julie (vocals, lyrics) and Justin (synths, production) specialize in a a brooding and hypnotic sound: Their brighter sounds are often laced with hidden meanings and darker interpretations just beneath the surface. Their darkest and most bleak material often have brief moments of optimism that help to create an emotional balance that opens them up to a state of meditation, self-reflection and healing.

Last September, after playing a packed house at an intimate venue in Columbus, the duo stopped for a late night bite. As they sat parked, a drunk driver lost control, became airborne and hit them like a missile. The impact blasted the drop from one side of the parking lot to the other within a second and changed their lives — except for one constant: their love and dedication for creating music.

They boldly continued. In spite of everything, including long-term injuries both physical and emotional, they found enough strength through their recovery to chronicle their harrowing personal experience on their sophomore album New Pain.

New Pain‘s latest single is the brooding and atmospheric “Magic Pill.” Featuring glistening synth oscillations, atmospheric electronics, skittering trap triplets, “Magic Pill” is an eerie soundscape built for Julie’s plaintive and ethereal vocal. The result is a song that brings Soft Metals‘ 2013 effort Lenses to mind but full of palpable unease.

Directed by the duo, the accompanying video features the duo brooding and longing for a magic pill that would take their pain — both physically and mentally — away forever.


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