New Video: Rising Aussie Indie Act Poppongene Returns with a Stop-Motion Animated Visual for Tense and Jagged “Don’t Even Know”


Over the past year or so, I’ve written quite a bit about the rapidly rising  Bryon Bay, Australia-born, Melbourne, Australia-based singer/songwriter and multi-disciplinary artist and JOVM mainstay Sophie Treloar, best known as the creative mastermind behind Poppongene, an Aussie dream pop project that finds Treloar performing both as a solo artist and as a full-fledged band featuring Skube Burnell, Gemma Helms, Justin Kuchel and Deanna Ramsey. Between 2016 and 2017, Treloar released three critically applauded singles in her native  Australia “Do It, Girl,” “Belgravey,” and “Esky” — and as a result of the growing buzz surrounding the project, Treloar and company opened for a handful internationally acclaimed acts during their Aussie tours, including  Lucy Dacus, Weyes Blood and Slow Dancer.

Now, as you may recall, Treloar’s Tim Harvey-produced EP Futures Unsure, which is slated for a July 3, 2020 release through Our Golden Friend reportedly marks a distinct step forward in the rising Aussie singer/songwriter’s artistic, musical and personal development: the material generally represents Treloar closing a difficult but rewarding chapter in her personal life, in which she comes to terms and embraces her identity as a queer woman. So far I’ve written about two of the EP’s latest singles, the shimmering and slow-burning, Still Corners-like “Not Wrong” and the ironic and jangling guitar pop ode to doing complacence and effortless hook ups, “Eternally Alone.” The EP’s fourth and latest single “Don’t Even Know” is centered around jagged guitar stabs, a propulsive rhythm section, Treloar’s plaintive yet punchily delivered lyrics, and a razor sharp hook. Although the single may be the most anxious and uneasy single the rising Aussie JOVM mainstay has released to date, it’s inspired by deeply personal experience: “‘Don’t Even Know’ was written in the midst of a relationship breakdown,” Treloar explains in press notes. “It follows the subtle observations of change and disconnection. It’s punchy and direct, both lyrically and tonally. I distinctly remember feeling particularly irked when I wrote this song, a feeling which translates suitably. It feels like a small step away from the usual dreamy nature of my music which is a refreshing change.”

Directed and animated by Carolyn Hawkins, the recently released video for “Don’t Even Know” features painstaking stop-motion animation using handcrafted from materials in Hawkins’ own home, and filmed  over many hours during Quarantine isolation. Throughout the video, evokes several different tensions happening simultaneously — human relationships, the relationship between the country and the city and how they shift and morph seemingly at will. “Being quite a labour-intensive technique, it was the perfect all-consuming iso project… The materials I used to create my hand cut elements came from sources I already had around the house, such as coloured card, wrapping paper, and an old book entitled The Earth and Its History,” the video’s director explains in press notes. “[Poppongene] and I spent a bit of time brainstorming and coming up with some imagery that related to the song, centering around the tensions between nature and the city, geological shifts, and how these things can act as visual metaphors for the changing nature of relationships.”