New Video: Seattle’s True Loves Stick it to The Man in Visual for “Sunday Afternoon”

True Loves is a rising Seattle-based instrumental soul outfit that can trace its origins to a jam session back in 2014 between three of the city’s best players — David McGraw (drums), Bryant Moore (bass) and Delvon Lamarr Organ Trio‘s Jimmy James (guitar). Since then, the band has expanded into a globalized unit with the addition of Iván Galvez (percussionist), Odesza‘s, Monophonics‘ and Polyrhythmics Jason Cressey (trombone), Mackelmore‘s Greg Kramer (trombone), Gordon Brown (sax) and the acclaimed Skerik (sax). The band has developed a reputation as a must-see live act locally — and they’ve amassed millions of streams on YouTube.

The act’s full-length debut, 2017’s Famous Last Words received praise locally and as a result, the act landed sets at a number of regional festivals including Sasquatch, Doe Bay and Upstream. The members of the Seattle-based act followed the release of their full-length debut, with a handful of singles including 2018’s “Dapper Derp”/”Kabuki” 45RPM single and 2019’s “Famous Last Words”/”Mary Pop Poppins” 45RPM single.

The Seattle-based group’s sophomore full-length effort Sunday Afternoon is slated for release next Friday through Color Red, and the album sonically and thematically is a sort of soundtrack for the Sunday afternoon block party that has brought the entire neighborhood out. Last month, I wrote about the Greg Kramer and Bryant Moore co-written single “Yard Byrds,” a slow-burning, G funk-like pimp strut crafted around the use of just four chords. It’s the sort of song that will have you picturing yourself strutting and flossing down the street. Of course, building up buzz for the album, album single and title track “Sunday Afternoon” is a cinematic and strutting funky jam centered around an expansive composition that simultaneously nods at Ennio Morricone soundtracks and The Payback-era James Brown psych funk/psych soul.

Produced by Wild Gravity and filmed at Seattle’s Rainier Valley Cultural Arts Center, the recently released video for “Sunday Afternoon” is one-part A-Team, one-part Oceans 11, one-part Snatch-like visual that depicts the band plotting an ingenious heist to retrieve their master tapes, which were stolen by greedy, corporate music executive types. Of course, there’s a cork board with the plan marked down in detail — with each member of the band, playing their specific roles: the wheelman, the inside man, the muscle, the mastermind and so on.

With each member of the band donned in slick black suits, they successfully break into the corporate label’s compound to take back their masters and the label’s years of stolen earnings from hardworking artists. The video ends with the band proudly sticking it to the man while giving back to local venues and independent artists.
“We wanted to recognize what a difficult time this has been for musicians, venues, and their staffs while corporate greed continues and how artists are taken advantage of by those at the top who continue to prosper while others suffer—a modern Robinhood tale told through a heist video,” the band’s Bryant Moore explains.