New Video: The 80s-Inspired Sounds and Visuals for Moon King’s “In & Out”

Initially formed as a solo recording project of its Toronto, ON-born creative mastermind, primary songwriter, multi-insrumentalist and producer Daniel Benjamin, Moon King may arguably be best known as a duo featuring Maddy Wilde (guitar, vocals) for the bulk of the project’s existence to date; but with Wilde’s departure from the project in 2016, the project has returned to its roots — as a solo project. And interestingly enough, around the same time, Benjamin relocated to Detroit, MI  — notably, the Detroit neighborhood of Hamtramck, which unsurprisingly inspired a new batch of material, Hamtramck 16, a mixtape that not only documents his arrival into a new and unfamiliar place but serves as a radical change in sonic direction for him, as the material on Hamtramck 16 captures Benjamin’s growing obsession with electronic dance music.

Finally having some time to himself after years of relentless touring, Benjamin began collaborating with local artists and musicians, until he formed a new band — with the intention of crafting a sound that currently draws from disco, classic, Detroit house, synth pop — and even pop. In fact, as you’ll hear on Hamtramck 16‘s latest single “In & Out,” Benjamin pairs his dreamy falsetto with a dance floor-friendly production that channels Nile Rodgers-era Madonna (i.e.,  “Lucky Star” and “Holiday“), Tom Tom Club (i.e., “Genius of Love“) and Larry Levan-era house as a driving groove is paired with fluttering, shimmering and cascading layers of synths, a sinuous bass line, four-on-the-floor-like beats and a razor sharp hook. And much like the sound and period, Benjamin is drawing from, the song manages to be incredibly accessible; in fact, if it wasn’t for the subtly modern production, the listener may have been tricked into believing that the song may have been released in 1983.

The recently released visuals for “In & Out” feature neon-bright animation from Jordan Minkoff that channels the visuals for the aforementioned “Genius of Love” and George Clinton‘s “Atomic Dog.”

The mixtape is slated for a August 4, 2017 release through Arbutus Records and Benjamin, along with his backing band will be on a mostly American tour throughout August and September to support the new effort, and it includes a September 8, 2017 stop at Silent Barn. Check out the rest of the tour dates below y’all.
08/11 – Baby G – TORONTO, ON 
08/12 – PN, MONTRÉAL, QC
08/18 – El Club, DETROIT, MI
09/02 – Schubas, CHICAGO, IL
09/03 – The Bishop, BLOOMINGTON, ID
09/05 – Double Happiness, COLUMBUS, OH 
09/06 – Sound Hole, PHILADELPHIA, PA
09/07 – Charlies American Cafe, NORFOLK, VA
09/08 – Silent Barn, BROOKLYN, NY
09/11 – One Caroline, SARATOGA SPRINGS, NY 
09/12 – Bard College, ANNANDALE-ON-HUDSON, NY
09/13 – House Of Targ, OTTAWA, ON
09/14 – Le Cercle, QUEBEC, QC