New Video: The Trippy and Psychedelic Visuals for My Cruel Goro’s “Lost E”


Last month, I wrote about Italian-Icelandic alt rock/shoegazer trio, My Cruel Goro. Comprised of Andrea Marashi (vocals, guitar and programming), Andrea Marcellini (bass) and Tommaso Adanti (drums) the trio has received international attention for a sound that possesses elements of 70s Brit rock, punk, shoegaze and 90s alt rock. Now you might recall that I wrote about “Clash,” a single (and video) that consisted of anthemic and shout along worthy hooks, thunderous drumming, layers of buzzing guitars fed through distortion and effects pedals, and shouted lyrics, which gives the song a punk rock energy. It’s a familiar and radio-friendly formula but the Italian/Icelandic band do so with a clean, hyper modern sheen and an infectious energy.

“Lost E,” the latest single off the band’s sophomore EP continues on their winning formula — anthemic and shout along worthy hooks paired with thundering drumming; however, in this case, the guitar work is much more abrasive and harder hitting, which gives the song a harder, 90s alt rock feel, as though the band were drawing influence from NirvanaMy VitriolFoo Fighters and others.

The recently released music video for “Lost E”is reminiscent of 120 Minutes-era MTV as the video is largely comprised of stock footage, and footage shot on grainy VHS-era tape with fittingly psychedelic special effects.