New Video: Toulouse, France’s Edgar Mauer Shares Gorgeous and Introspective “By any means”

Founded back in 2020 by its founder, singer/songwriter and musician Maëve Couderc as a way to work around various gender roles, the Toulouse, France-based indie outfit Edgar Mauer became a full-fledged band when sound engineer Alain Flary and drummer Camille Bigeault joined. Since then, the band has developed a sound that meshes elements of Bristol trip-hop and Kate Bush-like pop with a modern touch. 

Earlier this year, I wrote about “Elma Capser,” a slow-burning bit of dream-pop centered around Coudec’s yearning vocal, Bigeault’s tribal-like drumming and Flary’s glistening guitar lines paired with a soaring hook and chorus. Sonically, “Elma Casper” brought The SundaysThe Cocteau Twins and even Mazzy Star to mind. And much like those acts, the song itself is rooted in the deeply personal, with a novelist’s attention to psychological detail. 

The band explained, that the song’s inspiration came from a mysterious name scrawled on a wall in Paris — Elma Casper. Couderc wound up writing lyrics, imagining what Elma Casper’s life would be, while also wondering if someone scrawled her name on a random wall, if they would be as a curious as she was. They also add that the song is an ode to the feelings and experience we leave behind when living and leaving a place, accepting our own trajectory.

The Toulouse-based trio’s latest single “By any means” continues a run of gorgeous and introspective dream pop-inspired material featuring shimmering, reverb-drenched guitars, Couderc’s achingly plaintive vocal paired with an enormous hook and chorus. While sonically, “By any means” will bring back some fond memories of 4AD Records classic heyday and 120 Minutes-era MTV, the song as the band explains is a self-empowerment anthem.

Directed by Patrycja Toczek and the band, the video stars Edgar Mauer’s Couderc as a bored version of herself in the park on a lovely day, when she encounters a cheery monster played by Léna Base, who spends the day with Couderc. Throughout their time together, they play a variety of games — and we see Couderc eventually cheer up. The video itself possesses a goofy, DIY charm that’s just adorable.