New Video: Up-and-Coming Swedish Pop Artist Molly Hammar Releases a Sultry Visual for New Banger “Words”

Born Elly Natalia Pettersson Hammar, the up-and-coming, 23 year-old, Stockholm, Sweden-born and-raised pop singer/songwriter Molly Hammar can trace the origins of her music career to when she participated on the eighth season of TV4‘s talent show Idol, where she reached the final four.

In 2015, Hammar participated in the Swedish music competition Melodifestivalen, in which the winning song and performer win their country’s slot in the annual Eurovision contest. Her song “I’ll be Fine” finished sixth in the semi-final and although it didn’t reach the finals, it peaked at #65 on the Swedish Singles Chart and at #6 on the Swedish Download Charts ahead of that year’s winner Andra Chansen.

Hammar competed in 2016’s Melodifestivalen with “Hunger,” which lost in the second semi-final to Andra Chasen; however, she also co-wrote the Maltese entry in Eurovision 2016 “Walk on Water,” performed by Ira Losco. (Hammar joined Losco as a backing vocalist during that year’s Eurovision.) However, it was her debut EP SEX, which she released while still as a teenager that put her on the national map, garnering attention for bold songwriting and a rebellious pop with a lust for life. At the time, Hammer explained that she wrote the EP because she “wanted to tell my own story, to discuss sex from my perspective and my own experience.”

Building upon a growing national profile, Hammar went on to perform on the Swedish Grammies; but over the past few years, the young, up-and-coming pop artist has spent the time focusing on writing new material, including “There’s No Place Like Me,” a collaboration with Big Narstie, which is ultimately about when you truly feel yourself. Interestingly, her latest single “Words” will further establish her reputation for crafting bangers, centered around anthemic hooks, earnest songwriting and sleek, club-banging production — in this case, a looped, twinkling piano sample, tweeter and woofer rocking beats.

“‘Words’ is a song that I’ve been wanting to release ever sine that hot summer’s day in the studio in 2017,” Hammer explains in press notes. “It’s about a very common subject . . . how we very seldom dare to be open and honest with each other and how we sometimes just don’t talk with one another. I hope that this song will make people open up their hearts and open up to each other, too.”

Directed by Jonathan Wendt and Hamza Sultan, the recently released video is imbued with sensuality, longing and confusion over the direction of a romantic relationship.