New Video: Visuals for Rocky Dawuni’s “Let’s Go” Offer a Small Slice of Daily Ghanian Life

Rocky Dawuni is an acclaimed Grammy Award-nominated, Ghanian singer/songwriter and guitarist, humanitarian and activist, who was once  named one of Africa’s Top 10 Global Stars by CNN and a UN Ambassador. As a singer/songwriter and guitarist, Dawuni’s specializes in a crowd pleasing sound and songwriting approach that features elements of roots reggae, soul, pop, Afropop and Afrobeat in a warmly familiar yet unique fashion. And naturally, Dawuni’s sound has proven to be immensely popular; in fact, he’s performed with the likes of Peter Gabriel, Stevie Wonder, Bono, Janelle Monae, Jason Mraz, John Legend, and a lengthy list of others.

Although, it’s been several years since I’ve personally written about him, Dawuni has been rather busy. His forthcoming and highly-anticipated seventh full-length album Beats of Zion is slated for a March 8, 2019 release through Six Degrees Distribution, and the album reportedly finds Dawuni expanding upon his self-dubbed Afro Roots sound to include the diversity of the contemporary Ghanian music scene, as well as a deeper global perspective inspired by his travels around the world. “Beats of Zion was born out of my desire to use my diverse global musical influences and exposure to various traditions to paint a multi-cultural musical vision of the world that I perceive,” Dawuni says in press notes. “The beginning of the year saw me visit Ethiopia and India. In Ethiopia, I visited Lalibela, witnessing ancient Christian rites and my journeys in India also exposed me to its diverse spiritual culture and the shared similarities I saw to Africa.” He adds, “The title Beats of Zion is inspired by a vision of the drumbeat of awareness and elevation of consciousness; a musical call to arms for my audience to be proactive in this day and age as to each person’s responsibility to be an active instrument for positive change.”

Written and recorded over a two year span in various studios in Accra, Ghana, Nairobi, Kenya and Los Angeles. Several songs being recorded at Village Studios, where Bob Dylan, Elton John, The Rolling Stones, John Lennon and Fleetwood Mac recorded albums — with Dawuni recording in the same room that Fleetwood Mac once used. As he was working on the album, Dawuni found out that Fleetwood Mac was among a group of American rock bands that visited Ghana in the 70s, making the experience much more special to him.

Beats of Zion‘s latest single is the breezy and uplifting “Let’s Go.” And while clearly sounding as though it were inspired by Bob Marley  (“Three Little Birds” and “One Love”  immediately come to mind), it focuses on a small yet wonderful pleasure — riding a bike with a friend and having the wind blow through your hair. The recently released 360º video finds Dawuni teaming up with Cadbury Bicycle Factory to celebrate a decade of turning long walks to school into shorter bike riders — and unsurprisingly, the video which is set in Ghanian countryside follows local students riding from home to school. From watching the video, it should serve as a reminder that kids everywhere are essentially the same; in fact the video reminds me of seeing kids riding bikes to school in Dordrecht and Amsterdam, as well as kids in my own neighborhood.

 

 

 

 

 

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