New Video: Washed Out Shares Surreal, Dream-like Visual for Achingly Nostalgic “The Hardest Part”

Back in 2021, Washed Out‘s creative mastermind Earnest Greene left Atlanta returned to the countryside he knew when he grew up. Where escapism once flooded his thoughts, today, he’s preoccupied with the universe of wonder in the reality around him.

He named the former horse farm he moved to “Endymion,” after the John Keats poem about a lovesick shepherd. It has shaped all that he’s created there, from his music to his albums’ creative direction to his planned large-scale visual-art experiments.

Greene’s fifth Washed Out Album, Notes From A Quiet Life is slated for a June 28, 2024 release through Sub Pop. The album, which reportedly is Greene’s most audacious effort to date, is anchored around a purity of vision. It’s also the first album of his catalog that Greene wholly self- produced with mixing assistance from Nathan Boddy and David Wrench.

Notes From A Quiet Life‘s first single “The Hardest Part” is classic Washed Out with subtle refinements: The atmospheric and achingly dream-like and nostalgia-inducing production is anchored around twinkling and arpeggiated keys, glistening bass synths, bursts of strummed guitar paired with Greene’s penchant for crafting catchy hooks and swooning choruses. And much like the JOVM mainstay’s most recently work, the song has Greene’s vocal front and center, with the song’s tale of love lost being the heartbroken star of the show.

Unabashed and unafraid to pioneer and incorporate new technologies within his art, Greene enlisted multi-disciplinary artist, writer, and director Paul Trillo to direct the music video for the album’s lead single, “The Hardest Part.” Created using OpenAI’s Sora, “The Hardest Part” marks the first collaboration with an artist and filmmaker to be generated entirely utilizing this technology.

Before I forget some background here: OpenAI is an AI research and deployment company. Their mission is to ensure that artificial intelligence benefits all of humanity. OpenAI’s Sora is an AI model that can create realistic and imaginative videos from text instructions. Although the model isn’t publicly available as of this writing, OpenAI is currently working with a number of visual artists, designers and filmmakers to gain feedback on how to advance the model to be the most helpful for creative professionals.
 
“I had the seed of this video concept 10 years ago, where we do an infinite zoom of a couple’s life over the course of many decades, but I have yet to attempt it because I figured it’d be too ambitious for a music video,” Paul Trillo says. “While the technology is experimental and cutting-edge, I wanted to do something that also felt like a classic music video that would hold your attention no matter what tech was being used in the process. I was specifically interested in what makes Sora so unique. It offers something that couldn’t quite be shot with a camera, nor could it be animated in 3D, it was something that could have only existed with this specific technology. The surreal and hallucinatory aspects of AI allow you to explore and discover new ideas that you would have never dreamed of.  Using AI to simply recreate reality is boring. I wasn’t interested in capturing realism but something that felt hyperreal. The fluid blending and merging of different scenes feels more akin to how we move through dreams and the murkiness of memories. While some people feel this may be supplanting how things are made, I see this as supplementing ideas that could never have been made otherwise. Many artists in this industry are constantly compromising and negotiating their ideas with the reality of what can be made. This offers a glimpse at a future where music artists will be given the opportunity to dream bigger. An overreliance on this technique may become a crutch and it’s important that we don’t use this as the new standard of creation but another technique in the toolbelt.”
 

“‘The Hardest Part’ is a story about nostalgia and love lost.  With the video, I wanted to bring this narrative to life in a sincere way that was also exciting and unexpected. I’ve been a fan of Paul for a long time and he is amazingly skilled at incorporating cutting-edge visual effects that elevate a story instead of simply supplementing it with shock and awe,” Washed Out’s Ernest Greene says. “He was at the top of my list of potential collaborators. 
 
“What he’s come up with is nostalgic, sad, uplifting, and often quite strange.  However, he still manages to make you feel for the characters and invested in the journey of how their lives progress.

“I think that Paul is right when he says that this video could only be made using this new AI technology.  In my opinion, the hallucinatory quality of Sora clips feels like the beginning of a new genre unto itself – one that is surreal and unpredictable and entirely unique to traditional cinema or even animation.”