New Video: Acclaimed Antillean-French Singer-Songwriter Gerald Toto Releases a Sensual Video for “You Got Me”

 

Born in France, the Antillean-French singer/songwriter and multi-instrumentalist Gerald Toto’s parents were tax officials; however, they were ardent and obsessive music lovers and their vinyl collection, which featured American soul, Afro-Caribbean dance music, Congolese soukous and Cameroonian makossa was essential listening to a young Toto. By the time Toto was ten, he picked up guitar and bass. And by the time, he was in college, he used a student loan to finance the building of a home studio, with which he quickly became an intrinsic part of the French underground music scene, as a pioneering wold music artist and producer.

Toto has collaborated with a diverse and eclectic array of artists including Algerian rai singer Faudel, Parisian act Nouvelle Vague and Middle Eastern electro futurists Smadi; but it was his breakthrough collaboration with Congolese singer/songwriter Lokua Kanza and Cameroonian jazz musician Richard Bona Toto Bona Lokua that led to two internationally applauded albums — 2005’s commercially successful, self-titled debut and 2017’s well-received Bondeko — all while each individual member was busy with their own diverse series of projects both solo and with other artists.

Last year was a very busy year for the Antillean-French singer/songwriter and multi-instrumentalist: Toto Bona Lokua released their third full-length album and he released a solo album, Sway — both which were released through Nø Førmat. Now, as you may recall, album single “Away” was centered around a languid and tropical groove, gently strummed guitar, brief bursts of arpeggiated synths and an infectious hook paired with Toto’s yearning falsetto. Sonically speaking, the song further cemented the acclaimed Antillean-French’s reputation for crafting breezy and mischievously difficult to categorize pop that draws from Tropicalia, Bossa nova, 70s soul, Afro pop, French pop and folk, while encouraging the listener to slow down a bit to pay attention to the gentle sway of life’s natural rhythms.  Interestingly, the album’s latest single “You Got Me” continues in a similar vein as its predecessor —  breezy and infectious pop; but at its core, the song is thematically centered around desire, longing and profound loneliness.

Created by Cannes-nominated French agency Temple Caché, the recently released video features sensual and humorous depictions of mundane daily gestures — cooking, sunbathing, a cat grooming itself, a young couple in a stolen moment in their car. But within these small moments, each character within the video is actually longing for something that they may not be able to receive. As Toto says in press notes about the video, “The sensualist acidulated video for ‘You Got Me’, through the depiction of seemingly anodyne daily gestures like cooking, sunbathing, a cat grooming himself; reveals the life of the inhabitants of a neighbourhood soaked with desire, pleasure & stolen moments, often in connection with nature. But under the luscious joy of the colours, humour & earthiness, surfaces a sense of longing and loneliness. As in cooking, love and the romantic relationship require generosity, presence and time. We must make ourselves consciously available, consent to the vulnerability of laying bare and let go.”

 

 

 

 

 

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