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electro folk, Electro Pop, folk, Indie Electro Pop, Indie Synth Pop, music video, New Video, Video, Video Review, women who kick ass, World Music Video
by William Ruben HelmsJanuary 16, 202115:25January 16, 2021

New Video: Altin Gün Releases a Brightly Colored Fever Dream-like Visual for Shimmering “Yüce Dağ Başında”

I managed to royally fuck up something — and in a way that has never happened before in this site’s decade history. As the saying goes, “there’s a first for everything.” So, before I begin again, I wanted to apologize to the band, their PR folks and their labels for the mistake because I’m surer that it’s inadvertently created some confusion. . .

Deriving their name from the Turkish phase for “Golden Day,” the Amsterdam-based Turkish psych pop act Altin Gün — founding member founding member Jasper Verhulst (bass) with Ben Rider (guitar), Erdinç Ecevit Yildiz (keys, saz, vocals), Gino Groneveld (percussion), Merve Dasdemir (vocals) and Nic Mauskovic (drums) — can trace their origins to Japser Verhulst’s repeated tour stops to Istanbul with a previous band and a deep and abiding passion for ’60s and ’70s Turkish psych pop and folk, fueled by discoveries Verhulst couldn’t find in Holland.

But as the story goes, Verhulst wasn’t just content to listen as an ardent fan, he had a vision of where he could potentially take the sound he loved. “We do have a weak spot for the music of the late ’60s and ’70s,” Verhulst admitted in press notes. “With all the instruments and effects that arrived then, it was an exciting time. Everything was new, and it still feels fresh. We’re not trying to copy it, but these are the sounds we like and we’re trying to make them our own.”

Altin Gün’s sophomore album, last year’s Grammy Award-nominated, critically applauded Gece further established the band’s reputation for re-imagining traditional Turkish folk through the lens of psych rock and pop. The Dutch act’s highly-anticipated third album Yol is the third album in three years — and it finds them drawing upon the rich and diverse traditions of Turkish and Anatolian folk. But as a result pandemic related restrictions and lockdowns, the members of Altin Gün were forced to write music in a new way for them: virtually — through trading demos and ideas built around Omnichord, 808 and other elements, including field recordings and New Age-like ideas by email. 

“We were basically stuck at home for three months making home demos, with everybody adding their parts,” Altin Gün’s Merve Dasdemir says in press notes. “The transnational feeling maybe comes from that process of swapping demos over the internet, some of the music we did in the studio, but lockdown meant we had to follow a different approach.”

As a result of the new songwriting approach and arrangements prominently featuring Omnichord and 808, the album finds the band crafting material that’s a bold, new sonic direction: sleek, synth-based, retro-futuristic Europop with a dreamy quality, seemingly informed by the enforced period of reflection. Additionally, the members of the acclaimed Dutch act, enlisted Ghent, Belgium-based production duo Asa Moto — Oliver Geerts and Gilles Noë — to co-produce and mix the album, marking the first time that the band has collaborated with outsiders. 

Late last year, I wrote about Yol‘s first single, “Ordunun Dereleri,” a mesmerizing re-imagining of an old folk standard and a fitting example of the act’s new sound: glistening synth arpeggios, four-on-the-floor and motorik groove — and while being an infectious, club friendly direction for their sound, there’s an underlying brooding and dreamy introspection to the proceedings. Altin Gün begin 2021 with “Yüce Dağ Başında,” a coquettish, dance floor friendly strut featuring Nile Rodgers-like guitar, glistening synths, a sinuous bass line, bursts of mellotron, copious cowbell and percussive polyrhythm centered around lead vocals from frontwoman Merve Dasdemir. Sonically, the infectious new single — to my ears, at least — reminds me of Evelyn “Champagne” King’s “I’m In Love” and “Love Come Down,” and Patrice Rushen‘s “Forget Me Nots.”

Conceptualized, directed and edited by Bregt Pepijn Verhagen and Tom Ooms, the recently released video for “Yüce Dağ Başında” is a brightly colored and stylish fever dream that seems indebted to Impressionist still life paintings and fashion shoots that features a couple of dancing ladies, several costume changes, copious amounts of fruit and a dance party, because — well, the song is a banger.

Yol is slated for a February 26, 2021 release through ATO Records/Cadence Music Group.

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William Ruben Helms

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William Ruben Helms is a Corona, Queens, NYC-born and-based African American music journalist, freelance writer, editor, photographer and founder of the DIY, independent music and photography site, The Joy of Violent Movement. Over the course of the past two decades, Helms’ writing and photography has been published in Downbeat, Premier Guitar Magazine (photography), Consequence, The Inventory, Glide Magazine.com (words and photography), Publisher’s Weekly, Sheckys.com, Shecky’s Bar and Nightlife Guide 2004, New York Press, Ins&Outs Magazine, Dish Du Jour Magazine, Aussie music publication Musicology.xyz (photography) and countless others, including his own site. With The Joy of Violent Movement, Helms specializes in covering music with an eclectic, globe-trotting, and genre-defying perspective that’s deeply inspired by and informed by his birthplace and home, arguably one of the most diverse places in the world. Since its founding back in 2010, The Joy of Violent Movement can proudly claim readers across the US, Canada, the UK, The Netherlands, France, Australia, and several others throughout its history. https://www.joyofviolentmovement.com https://www.joyofviolentmovement.com/shop https://www.instagram.com/william_ruben_helms Twitter: @yankee32879 @joyofviolent become a fan of the joy of violent movement: https://www.facebook.com/TheJoyofViolentMovement support the joy of violent movement on patreon: https://www.patreon.com/TheJoyofViolentMovement hire me for headshots, portraits and event photography: https://www.photobooker.com/photographer/ny/new-york/william-h?duration=1?duration=1#

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