New Video: Caroline Mason’s Surreal and Minimalist Visual for Brooding “If You Want Me To”

 

Caroline Mason is an emerging, Portland, OR-based multi-instrumentalist, composer, producer and experimental electronic music artist, who from an early age has been drawn to find a connection between the depths of human emotion and how must has the ability to take us to those places within ourselves.

Mason’s latest single “If You Want Me To” is a brooding yet atmospheric song centered around a sinuous bass line, reverb and delay pedaled guitar, gently accumulating layers of wobbling, arpeggiated synths, Mason’s plaintive vocals and an infectious, ear worm of a hook. Sonically recalling Us-era Peter Gabriel, the song thematically touches upon honestly facing oneself and pushing away old habits, old fears and old selves for a bold new future.

Directed by filmmaker and stylist Christal Angelique, the recently released video was inspired by English fashion designer Gareth Pugh and finds Mason dressed up in a custom, futuristic piece made by Portland-based designer Kate Towers. And in the video we see Mason in the desert, accompanied by a marching army of her doppelgängers. Angelique wanted the piece to be relatable for anyone facing fears and parts of themselves that needed to go. “It is about overcoming the battles within so one can move into their stronger, future self,” Mason says of the song.