New Video: Dayglow’s Hook-Driven and Sincere Pop for Millennials

 

Sloan Struble is the 20 year-old, Aledo, TX-born, Austin, TX-based singer/songwriter, multi-instrumentalist, producer and creative mastermind behind the rapidly rising indie rock project Dayglow. The project, which is centered around a hard-fought, hard-won and palpably sincere optimism can trace its origins to Struble’s adolescence, growing up in a Fort Worth suburb that he has referred to as a “small football-crazed town,” where he felt irrevocably out of place — and as a result, he turned to music, as a escape from his surroundings. “I didn’t really feel connected to what everyone else in my school was into, so making music became an obsession for me, and sort of like therapy in a way,” Struble says in press notes. “I’d dream about it all day in class, and then come home and for on songs instead of doing homework. After a while I realized I’d made an album.”

Working completely on his own with a minuscule collection of gear that included his guitar, his computer and some secondhand keyboards he picked up at Goodwill, Struble worked on transforming his privately kept outpouring into a batch of songs — often grandiose in scale. “Usually artists will have demos they’ll bounce off other people to get some feedback, but nobody except for my parents down the hall really heard much of the album until I put it out,” Struble says in press notes. After self-releasing Fuzzybrain last year, the Aledo-born, Austin-based singer/songwriter, multi-instrumentalist and producer received widespread attention and an ardent online following — primarily as a result of the material’s overwhelming positivity.  “People have been really kind about getting in touch with me and telling me that the album makes them happy, or that it’s helped them through a rough time,” he says. “That was my greatest goal for it, so it’s amazing to hear that people feel that way.”

The recently re-released Fuzzybrain is a fully realized version of his full-length debut. And while featuring the attention grabbing “Can I Call You Tonight,” the new version of the album will include two previously unreleased singles “Nicknames” and “Listerine” — while further cementing his growing reputation for illuminating emotional pain in a way that not only resonates with listeners, but somehow manages to make that pain feel lighter. Both those songs were written around the same time as the rest of the album and very much exist in the Fuzzybrain universe,” Struble says. “Each is deeply intertwined into the conceptual universe and purpose of Fuzzybrain, and it just wouldn’t feel right releasing them in a separate body of work.”

 

“Listerine,” the album’s latest single is an infectious and sincere bit of pop centered around shimmering synth arpeggios, jagged post punk-like guitar, a sinuous bass line and Struble’s plaintive vocals — and while possessing a self-assuredness beyond the Aledo-born, Austin-based artist’s relative youth, the song’s narrator expresses a mix of confidence, anxiety, confusion and hope that’s beguiling and realistic, as it accurately captures the thoughts and feelings of 20 somethings, who have stumbled into adulthood and adult relationships — without fully realizing who they are and what they really  want.

Directed  and edited by Jackson Ingraham and Sloan Struble, the recently released video for “Listerine” features Struble alternately walking, dancing and air guitar soloing on an empty stretch of road. Sure it’s a simple treatment but it also emphasizes the DIY nature of the project, while being simultaneously playful and sincere.

Struble recently finished up a batch of Stateside tour dates but he’ll be closing out a big 2019 with a UK tour throughout December. Check out the tour dates below.

Tour Dates
December 11 – Southampton, UK @ O2 Guildhall Southampton*
December 12 – Birmingham, UK @ O2 Institute Birmingham*
December 13 – Liverpool, UK @ Liverpool Olympia*
December 15 – Glasgow, UK @ Barrowland Ballroom*
December 16 – Cambridge, UK @ Cambridge Corn Exchange*
December 18 – Sheffield, UK @ O2 Academy Sheffield*
December 19 – London, UK @ Roundhouse*
*with Hobo Johnson & The Lovemakers
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