New Video: Emerging Saudi-born British-based Artist Alewya Releases a Sensual Visual for Club Banging Debut “Sweating”

Dubbed “this decade’s triple threat” by Love Magazine, Alewya is an emerging London-based singer/songwriter, producer and artist. Born in Saudi Arabia to an Egyptian-Sudanese father and an Ethiopian mother, the rising British singer/songwriter, producer and artist has spent her life surrounded by diaspora immigrant communities: she grew up in West London and after spending several years in New York, the emerging Saudi-born, London-based multi-disciplinary artist returned to London. At home, Alewya developed and honed her ear for music: through the sounds of the Ethiopian and Arabic devotional music of her parents, and the ambient alternative rock albums her brother would play.

Interestingly, the translation of the emerging Saudi-born, British-based artist’s name from Arabic means “most high” or “the highest” so it’s fitting that her music thematically is centered around the idea of transcendence. In fact, she sees her music as an accessible space for her and her listeners to connect on a spiritual level, with her work challenging the listener to remember the last time they felt truly connected to themselves and their emotions. “I want to move people to themself. I want them to feel the same way that I felt when I had a taste of a higher power and felt there was a presence over me. I want people to feel that.” 

Earlier this year, the emerging Saudi-born, British-based multi-disciplinary artist had an attention-grabbing feature on Little Simz‘s “where’s my lighter.” Building upon a growing profile, Alewya signed to renowned British label Because Records, who will be releasing her debut single, The Busy Twist-produced “Sweating.” Centered around twinkling synth arpeggios, skittering trap beats, reggae-influenced riddims and a self-assured and sultry vocal from the rising Saudi-born, British artist, the track — to my ears, at least — will draw comparisons to Timbaland‘s forward-thinking, futuristic work with Missy Elliot, Aaliyah and others. It’s the sort of song that would (and should) inspire you to grind and wine into the wee hours with that pretty young thang at the club.It’s about feeling chemistry with someone but also about a female who is not afraid of her prowess and power,” Alewya says in press notes. “It’s a mood.” 

Directed by Jack Bowden, the recently released visual exudes with a raw, carnal energy as we see dancers in an industrial space wining and grinding. We see the emerging British-based artist confidently owning the screen while hinting at her wide-spanning talents.