New Video: FIOR Shares a Coquettish and Summery, Scott Storch-Produced Banger

Zoe Fioravanti is a rising, self-taught singer/songwriter and pop artist, who can trace the origins of her musical career to her childhood: Fiovaranti’s father, who managed bands in the ’90s gifted her a toy piano that she learned to play by ear when she was just eight. Early on, her self-taught style was heavily influenced by Billy Joel, Amy Winehouse, Adele, and Michael Jackson.

As a teenager, Fiorvanti began writing her own lyrics and making beat-driven pop with elements of funk, soul, disco, electro pop and rock on her computer — while honing her lush and sultry vocal delivery. Drawing from her own life, her material celebrates the kind of vulnerability that leads to true strength while encouraging listeners to not just accept their emotions but to also embrace the importance of speaking their mind.

Fiorvanti, who writes, records and performs as FIOR spent the past two years writing, recording original material and sharing that music — including her attention grabbing and defiant single “Let Me Go” earlier this year. Her latest single, the Scott Storch-produced “YOYO (You’re On Your Own” is a sleek, slickly produced, summery banger featuring glistening synths, a strutting disco-inspired bass line, some squiggling Nile Rodgers-like guitar, skittering beats paired with Fioravanti’s self-assured and coquettish delivery and a razor sharp hook.

While being both club and radio friendly, “YOYO” is simultaneously a celebratory tell-off and a relishing of freedom: While the video implies that it’s a celebration of pushing off a dysfunctional and overbearing lover or love interest, it can also be a shitty friend, who’s a cockblock — or an overbearing paramour, who doesn’t quite get that you’re not interested.

Directed by Alfredo Flores, the accompanying video is a fun, ’90s inspired romp set on a glorious sunny day at a skate park. We see FIOR and her girlfriends in brightly colored clothing in the middle of a meet-cute with one particular dude at the skate park.