New Video: Follow British Actor Jeremy Irvine Dancing Through London for Friendly Fires Rapturous “Heaven Let Me In”

Comprised of Ed McFarlane, Jack Savidge and Edd Gibson, the St. Albans, Hertfordshire, UK-based electronic music act Friendly Fires can trace their origins back to when they met while attending St. Albans School. When they were all 13, the trio formed their first band, a post-hardcore act First Day Back, which covered Green Day and other rock acts.  First Day Back lasted until the trio attended university — and during that time Ed Macfarlane released music under his own name through Skam and Precinct Recordings.

Upon graduation Macfarlane, Savidge and Gibson formed Friendly Fires, their critically applauded electronic music act which derives its name from the opening track of Section 25‘s Always Now. Sonically, the trio has cited the German techno label Kompakt, Carl Craig and Prince as major influences on a sound that draws from dance music, lush, shoegaze melodies and classic pop songwriting.

2007 was their breakthrough year, as “Paris” was named Single of the Week in The Guardian, received praise from NME and airplay on Zane Lowe’s BBC Radio 1 show — and they were the first unsigned act to appear on Channel 4’s Transmission.  Building upon a growing profile in their native England, the trio released their full-length, self-titled debut in 2008, an effort which featured album singles “On Board,” Jump in the Pool,” “Skeleton Boy,” and the aforementioned “Paris.” Their debut was a critical and commercial success. The album was certified double gold in the UK — and the trio was nominated for a Best Breakthrough Award at The South Bank Show Awards and for Best Dancefloor Filler at the NME Awards.

Early 2009 saw the band touring on the Shockwaves NME Awards Tour with Glasvegas, White Lies, and Florence and the Machine. March of that year, Friendly Fires co-headlined with White Lies on the Stateside equivalent of the Shockwaves NME Awards tour, called NME Presents with The Soft Pack opening. Since then, the act has been nominated for a Mercury Music Prize, and two Brit Awards — one for Best British Group and British Breakthrough Act.

In 2010, the duo released a split 12 inch single with Holy Ghost! in which they covered a single by the other, and included instrumental versions of both songs. They also contributed a cover of Depeche Mode‘s “Strangelove” to the Frank Miller-directed commercial for Gucci’s Guilty. They ended the year with a compilation with London-based club promoters Bugged Out! called Bugged Out Presents Suck My Deck, which featured remixes of songs by The Phenomenal Handclap Band and Lindstrom and Christabelle handpicked by the trio and “Stay Here,” a collaboration between the members of Friendly Fires and Azari & III

2011 saw the release of their sophomore album Pala, which featured album singles “Live Those Days Tonight” and “Hawaiian Air.” It was arguably, their most pop-leaning effort; however, by the following year, the members of Friendly Fire had been working with producer Andrew Weatherall on some forward-thinking and psychedelic-leaning material. However, since then the trio have been on a lengthy hiatus that has found McFarlane and Gibson collaborating with The Advisory Circle’s Jon Brooks in a project called The Pattern Forms, which released their debut effort, 2016’s Peel Away the Ivy.

Earlier this year, the trio released “Love Like Waves,” their first bit of new material since 2012. “Heaven Let Me In,” the acclaimed trio’s second single of this year, is a club-banger centered around a euphoric and chopped vocal loop and arpeggiated synths — and while nodding a bit at Daft Punk and Stardust‘s classic “Music Feels Better With You,” the song which was co-produced with Disclosure evokes the ecstasy of dancing under strobe-lights and thunderous bass until the next morning.

Directed by Bison, who has directed videos by Bonobo, London Grammar and Jon Hopkins, the video stars renowned British actor Jeremy Irvine, known for his roles in War Horse and Mama Mia dancing through the streets and landmarks of London’s Docklands, looking as though he just came out from the club — and wants the party to continue.

 

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