New Video: Introducing the Brash Style-Defying Sounds of South Africa’s Sho Madjozi

Sho Madjozi is an up-and-coming, indie rapper from Shirley Village, Limpopo South Africa – – and with the release of her critically applauded, full-length debut Limpopo Champions League late last year, Madjozi emerged both nationally and internationally for her writing and rhyming in both her native Xitsonga and English, her vibrant fashion sense and for crafting material that at points focuses on being a young African woman, a proud member of the Tsonga tribe. Building upon a rapidly growing profile, Madjozi was nominated for a Nigeria Sound City Award for Best New Artist, was named Apple Music‘s Artist of the Month for January and played a critically praised set at the CTM Festival in Berlin — and her Edcon Fashion clothing line debuted across 22 Edgars Fashion shops across South Africa.

Limpopo Champions League‘s latest single is the infectious “Idhom” is centered around Madjozi swaggering and self-assured rhymes in Xitsonga and English over a tweeter and woofer rocking production featuring blocks of shimmering, arpeggiated synths and thumping beats and an enormous hook — and while indebted to grime an trap, the song possesses a brash, youthful and coquettish energy paired with a proud, defiant Blackness /African-ness.

Directed by Sho Madjozi, the recently released video was shot in Madjozi’s home village Shirley Village and features the kids in her home village, in an extended selfie with their local hero with a group of kids passing along a cell phone to each other, capturing day to day life in a small African village, paired with some bold animation from PUKS.