Over the past few years, Corpus Christi, TX-born and-based Latin Grammy-nominated producer, DJ, songwriter, arranger and electronic music artist and JOVM mainstay El Dusty has simultaneously been dubbed the inventor of cumbia electronica and a pioneer of nu cumbia, a swaggering, genre-defying, club friendly blend of elements of hip-hop, drum ‘n’ bass, house music and cumbia inspired by its creator’s experiences growing up near the US-Mexico border.
Since the release of the Corpus Christi-born and-based JOVM mainstays full-length debut, 2018’s Cumbia City, El Dusty has been hard at work, producing and releasing material through his own label Americano Label including his popular Americano Beat Tape Vol. 1 and a boatload of highly praised one-off collaborations.
The JOVM mainstay’s latest single “Pinche Cumbia” continues a remarkably prolific run of swaggerin party anthems — but in the case of the new single, it’s part hip-hop freestyle cypher in the cafeteria between an All-Star collection of fellow Latin Grammy-nominated cumbia legends including Locos Por Juana’s Itawe, Morenito De Fuego, Ozomatli, El Gran Silenco‘s Campa Valdez and Los Kumbia Kings‘ DJ Kane paired with tweeter and woofer rocking 808s, a rousing hook and hypnotic cumbia instrumentation, including an enormous brass section.
“It is a mission to take the Cumbia culture to people who haven’t crossed paths with it,” El Dusty says in press notes. “We want you to dance, eat ad dream Cumbia even if you don’t know what it means.”
Morenito De Fuego explains the title by saying, “We decided to call it “Pinche Cumbia” because you can call something ‘Pinche‘ in a derogatory way or by adding ‘Pinche‘ you can empower whatever you’re talking about, in this case CUMBIA. Basically what we’re saying is whether you like it or not, you’re gonna dance to it at the club or at your cousin’s quinceañera!”
The recently released video is fitting for our times — a Zoom based party with all the artists, rocking the fuck out.