New Video: JOVM Mainstay Laure Briard Takes VIewers on a Tour of a Surreal Cinematic Universe

Toulouse, France-based singer/songwriter Laure Briard has had a highly uncommon path to professional music. Briard bounced around several different interests and passions she studied literature and criminology and even acted for a bit before concentrating on music full-time back in 2013.

After the release of her debut EP through Tricatel Records, Briard met Juilen Gasc and Eddy Cramps, and the trio began working on the material that would eventually become her full-length debut, 2015’s Révélation. Inspired by Françoise HardyMargo Guryan and Vashti BunyanRévélation featured modern and poetic lyricism.

Briard then signed with Midnight Special Records, who released her sophomore album, 2016’s Sur la Piste de Danse. Since Sur la Pisa de Danse, Briard’s work has increasingly been influenced by Bossa nova: 2018’s Coração Louco, featured lyrics written and sung in Portuguese — and a guest spot from acclaimed Brazilian JOVM mainstays and Latin Grammy Award nominated act Boogarins. 2019’s  Un peu plus d’amour s’il vous plâit, which was released through Michel Records in Canada, Midnight Special Records in Europe and Burger Records here in the States continued Briard’s ongoing love affair with Bossa nova and Brazilian music. 

Released earlier this year through Michel Records in North America, Dinosaur City Records in Australia and Midnight Special Records in Europe, the Toulouse-based singer/songwriter’s latest effort Eu Voo sees Briard continuing her successful collaboration with Boogarins, as well as with her longtime collaborators Vincent Guyot, a.k.a. Octopus and Marius Duflot.

In the lead up to the EP’s release, I wrote about two of the EP’s released singles:

  • EP title track “Eu Voo,” 60s Scott Walker-like orchestral psych pop meets 70s AM radio rock-like take on Bossa nova, featuring Briard’s ethereal vocals cooing in Portuguese, twinkling Rhodes, shimmering guitars and jazz-fusion that evokes the swooning euphoria of reuniting with a long-lost love. 
  • Supertrama,” which continues in a similar path as its predecessor — 60s Scott Walker-like orchestral psych pop meeting 70s AM radio rock     featuring twinkling piano, shuffling jazz-like drumming, a sinuous bass line, a regal horn arrangement, angular bursts of guitar and a soaring hook within an expansive yet breezy song arrangement. But just underneath the breezy surface, the song evokes a familiar bittersweet ache. 

Eu Voo’s latest single “Não Me Diz Nada”is a breezy, orchestral psych pop meets 70s AM radio rock meets smooth jazz take on Bossa nova centered around two guitar-led melody, twinkling keys, shuffling jazz drumming, a clarinet solo and Briard’s dreamy and ethereal delivery. The song’s title, which translates into English as “Don’t Tell Me Anything” references how body language and gestures often speak for themselves — and loudly. Briard explains that she came into the studio with some words in Portuguese about a man, who gave off mixed messages.

Directed by Ruby Cicero, the recently released video for “Não Me Diz Nada” stars Briard as a wanted, gun toting criminal, criss-crossing France while on the run. Visually, the video references Thelma and Louise, Pulp Fiction, David Lynch, Hitchcock and Ridley Scott among others as we see Briard’s outlaw encountering odd characters.

“Thanks to Laure’s training as an actress, and her studies in criminology, we have created a woman with multiple facets: a candid thief who, with her changes of hairstyle and identity, looks a bit like Tippie Hedren in No Springtime for Marnie. Bold as a lonely Thelma who doesn’t have Louise’s nostalgia, Laure meets singular characters on her path, both comical and disturbing, whom she knows how to face,” Ruby Cicero explains.