New Video: JOVM Mainstays Death Valley Girls Release a Feverish Visual for “Hold My Hand”

I’ve also spilled quite a bit of virtual ink covering the Los Angeles-based garage rock/psych rock act JOVM mainstays Death Valley Girls throughout the bulk of this site’s 10 year history.  The act which features founding duo Larry Schemel (guitar) and Bonnie Bloomgarden (vocals, guitar) and a rotating cast of collaborators that includes Alana Amram (bass), Laura Harris (drums), Shannon Lay, members of The Make Up, The Shivas and Moaning, as well as The Flytraps’ Laura Kelsey can trace their origins back to over a decade ago, when they were formed by Schemel, Bloomgarden, Rachel Orosco (bass) and Hole‘s Patty Schemel (drums).  And despite the fact that they’ve gone through a series of lineup changes throughout their history, the band’s sound and aesthetic for much of their history has been heavily indebted to The Manson Family and B movie theatrics — while thematically concerned with the occult.

Earlier this year, the longtime JOVM mainstays released a two song, seven-inch EP Breakthrough. The EP found the Los Angeles-based act covering two songs which have a deep and profound connection to the band — both in their spirit and aural alignment. One of those songs was Atomic Rooster‘s “Breakthrough,” a song discovered through an even more obscure cover by Nigerian psych act The Funkees.  While the Death Valley Girls’ cover leans more towards The Funkees’ version — thanks to grimy power chords, fire-and-brimstone organ lines and an in-your-face, combative chorus — all three versions of the song evoke the age-old desire to be free from prisons both real and mental.

Although they’ve been unable to tour because of COVID-19 pandemic-related lockdowns and quarantines, the Los Angeles-based JOVM mainstays have managed to make 2020 a busy year: Slated for an October 2, 2020 release through their longtime label home, Suicide Squeeze Records, the band’s forthcoming album Under the Spell of Joy derives its title from the text on a t-shirt that the San Diego-based heavy psych rock act Joy gave to Death Valley Girls’ Bloomgarden. As the story goes, Bloomgarden regularly wore the shirt constantly over the next five years, treating it like a talisman. “I read it as being about manifesting your biggest dreams and responding thoughtfully and mindfully to everything that comes in your path with joy and compassion first,” Bloomgarden explains in press notes. “There is a lot to be really angry about in the world but joy is just as powerful if used correctly!”

With Under the Spell of Joy, the members of the Death Valley Girls sough to make a spiritual record — what Bloomgarden describes as a “space gospel” — with the intention of bringing people together and creating the kind of participatory musical experience people have in places of worship. And as a result, the album’s material is generally centered around chants, choirs and rousing choruses, written with the purpose of encouraging people to sing along. Where the band had once sought to connect people through more esoteric means, Spell of Joy finds them tapping into an age-old tradition of uniting people by inviting them to be an active participant.

Although Bloomgarden and Schemel knew their intention for the album’s material before they had written a single note, the nature and direction of the music was initially inspired by the Ethiopian funk records they had been listening to while touring — but once they began playing and recording the material they had written, the music, which they claim came from tapping into their subconscious seemed to come from the future. Now, as you may recall, last month, I wrote about Under the Spell of Joy‘s first single, the slow-burning. expansive and yearning “The Universe,” a track which seemed to simultaneously nod at Dark Side of the Moon and Wish You Were Here era Pink Floyd, 60s psych rock and shoegaze.

Under the Spell of Joy‘s second and latest single “Hold My Hand” is simultaneously a return to form and arguably one of the album’s seemingly more straightforward songs: centered around stomping drums, reverb drenched guitars, soaring organs and a rousingly anthemic hook, the song evokes both the urgent swoon of new love, as well as the urge to improve upon oneself deep personal reflection and through love.

“Relationships are really tricky and can be super messy and complicated! I used to keep repeating the same mistakes over and over again,” Death Valley Girls’ Bonnie Bloomgarden explains in press notes. “I realized it’s cause I thought relationships were an agreement you made with another person. And that meant giving away my power to the other person and letting them navigate our way along our path. Then I realized things either happen to you or for you! Any relationship you have is an opportunity to make an agreement with yourself! It’s a chance to learn to be more compassionate and to grow stronger and more powerfully into the person you want to be and are meant to be! Hopefully, the other person will help along the way and grow with you! If not, peace and next, please.”

Curated by Andi Avery and Kate E. Hinshaw, the recently released video for “Hold My Hand” features painted film by a collection of artists. The end result is a visual that’s lysergic, urgent and feverish.