New Video: JOVM Mainstays GIFT Shares Rousingly Euphoric “Going In Circles”

Brooklyn-based psych rock quintet GIFT — TJ Freda (vocals, guitar), multi-instrumentalist Jessica Gurewitz, Kallan Campbell (bass), multi-instrumentalist Justin Hrabovsky and Gabe Camarano (drums) — formed just before the COVID-19 pandemic. And although 2020 wasn’t exactly the most ideal time to start a band, especially for a group of musicians with varying and diverse roots and professional backgrounds, Freda assembled the band by cherry-picking members of some of his favorite local bands, crossed his fingers and hoped for the best. Professionally, the members of the rising Brooklyn-based outfit are firmly enmeshed in the local scene as talent buyers, photographers, DJs, audio engineers, art directors, and in the case of Campbell, the owner of Bushwick-based DIY venue Alphaville.

Inspired by Ram Dass’ 1971 spiritual guide and countercultural landmark Be Here Now, the JOVM mainstays full-length debut, 2022’s Momentary Presencewas a meditation on working through the anxiety and self-doubt that we all, at some point or another, carry. Specifically conceived, written and recorded with the idea of a full-length album being a fully contained work of art, the songs on Momentary Presence featured dense layered productions that feel and sound self-assured, complete, definitive and impermeable. This is rooted in the band’s belief that each moment has richness, complexity and singularity. And once it’s gone, it can’t be recaptured or repeated. 

The album asked the listener several key questions: Can you truly be present? Can you open yourself up and appreciate life in its fullness — the ugliness and confusion, as well as the beauty and joy? The members of GIFT believe that the listener can. And their full-length debut is a chronicle of that chase, and a celebration of the eternal now. 

The band leaned on their collective experiences in the behind-the-scenes and non-performing aspects of the music business as part of settling on a bold sound — a dizzying blend of early shoegaze, 90s alt rock and modern pop. The album quickly caught the attention of hungry shoegazers and cognoscenti looking for the new thing across the States, Europe and elsewhere.

The JOVM mainstays signed to Captured Tracks, who will be releasing their highly-anticipated sophomore, 11-song album Illuminator on August 23, 2024. The album reportedly sees the quintet firmly cementing their sound with a remarkably mature, self-assuredness for a relatively young band. The continued melting pot of their combined skills and experiences helps make the album an even more cohesive listening experience. The album sees increasing contributions from the band’s members: Gurewitz, a relative newcomer to making music, contributed a host of lyrics and vocal melodies. Hrabovsky, who previously engineered at Asheville, NC-based Drop of Sun Studios and Echo Mountain Recording shared production duties with Freda. And Camarano’s drumming provided the crucial rhythmic underpinning of the album’s material.

“We had a lot more confidence going in,” Freda says. “The main goal was to take a big swing, embrace the pop sounds we love and clear the mist and clouds surrounding the last record to make it a lot punchier.”

Illuminator will feature the previously released single “Wish Me Away.” Anchored around a dreamy and hook-driven shoegazer soundscape of glistening, reverb-drenched guitars, woozy synths and a motorik groove paired with propulsive rhythms serving as a lush bed for Freda’s plaintive falsetto, “Wish Me Away” is continuation of the overall aesthetic they established on Momentary Presence and a decided sonic push forward, showcasing where the band is going next. The song also sees the band exploring and expressing a complex array of emotions with a lived-in specificity. 

“‘Wish Me Away’ is about giving into the feeling of everything slipping away,” GIFT’s TJ Freda explains. “Just take it all away, put me out of my misery, wish me away. While this all seems daunting and sad, there’s a feeling of optimism in this song, holding on for dear life and refusing to give up hope.”

After nearly losing a loved one, Freda found himself grappling with the fleeting nature of life, and understandably with the inevitability of mortality. “‘Wish Me Away,’ ruminates on the fear and freedom that can come knowing it can all slip away. The line ‘wish me away’ kept coming up, as in ‘take me, not them,’” Freda adds. 

“Going In Circles,” Illumiunator‘s second and latest single is an Evil Heat-era Primal Scream take on shoegaze, built around a motorik groove, glistening and atmospheric synths, swirling reverb-soaked guitar textures and Freda’s dreamily plaintive delivery paired with the quintet’s unerring knack for rousingly anthemic hooks and chorus. But underneath the euphoria-inducing nature of the song is a bitter lament of a relationship gone a bit awry.

“This was the first song I wrote for Illuminator that helped me realize the direction of the album,” GIFT’s TJ Freda says. “I wrote the chorus while passively playing guitar and rushed to record the idea. At that moment, something clicked and I realized where the album was going. At our shows from the Momentary Presence tour, people would stand in the crowd wide-eyed without moving. We wanted to get people moving with the new album, so we were really inspired by bands like Primal Scream, Oasis, and Massive Attack. It’s our psych-rock tribute to U.K. rave culture in the ‘90s.

“The song is about the endless cycle of a relationship,” Freda adds, “the back and forth in both euphoria and doubt. The chorus ‘I never told you why’ is about never being able to say how you really feel, not having closure and the cycle continuing.” 

Directed by Dannah Gottlieb, Alexander Baumann and Robert Ruth features some dreamily hazy and intimately shot footage of the band performing the song in a studio. The video becomes increasingly hallucinogenic affair with the band’s members and their instruments morphing and twisting seemingly at will.

GIFT will be embarking on their first national and international headlining tour this summer and fall. The tour includes a September 20, 2024 stop at Bowery Ballroom. Check out the rest of the tour dates below, and catch them if they’re at a club near you.

TOUR DATES

June 13 – Permanent Records – Los Angeles, CA (tickets) 

June 14 – Genghis Cohen – Los Angeles, CA (tickets)  

July 28 – Boston, MA – Nice, A Fest (w. Vundabar, Palehound, Pile and more)

Sept 13 – Troy, NY – No Fun (w. Fantasy Of A Broken Heart)

Sept 14 – Boston, MA – Rockwell (w. Fantasy Of A Broken Heart)

Sept 15 – Portland, ME – Oxbow Brewing (w. Fantasy Of A Broken Heart)

Sept 17 – Burlington, VT – Higher Ground Showcase (w. Fantasy Of A Broken Heart)

Sept 20 – New York, NY – Bowery Ballroom (w. Catcher, Public Circuit) *Record Release Show*

Sept 21 – Philadelphia, PA – Milkboy

Sept 22 – Washington, DC – DC9 

Sept 25 – Chicago, IL – Scuba’s 

Oct 15 – Nottingham, UK – Rescue Rooms (w. BODEGA)

Oct 16 – Leeds, UK – Brudenell Social Club (w. BODEGA)

Oct 17 – Glasgow, UK – Room 2 (w. BODEGA)

Oct 18 – Newcastle upon Tyne, UK – The Cluny (w. BODEGA)

Oct 19 – Cardiff, UL – Sŵn Fest

Oct 21 – Cambridge, UK – Junction 2 (w. BODEGA)

Oct 22 – Sheffield, UK – Crookes Social Club (w. BODEGA)

Oct 23 – Bristol, UK – Lantern Hall (w. BODEGA)

Oct 24 – London, UK – Earth Hall (w. BODEGA)