New Video: Oslo-based Psych Rock Act Mayflower Madame Releases a Menacing Visual for Shimmering “Swallow”


Over the past couple of years of this site’s almost ten year history, I’ve managed to write a bit about the rising Oslo Norway-based psych rock/post-punk act Mayflower Madame — Trond Fagernes (vocals, guitar, bass), Havard Haga (guitar) and Ola J. Kyrkjeeide (drums). Formed back in 2011, the band’s hazy and smoky sound was conceived in and inspired by their gritty surroundings: they first rehearsed in a desolate, industrial building, where they shared space with a local carwash company. Shortly after their formation, they recorded a four-track demo, which lead to them being named “Unsigned Band of the Week” on one of Norway’s biggest radio stations.

The band then spent several years touring and playing shows across Scandinavia, carefully honing their sound along the way. The band’s full-length debut, 2016’s Observed in a Dream featured eight tracks of psych rock/shoegaze paired with dark romanticism in a way that was icy, brooding and hauntingly majestic. The Norwegian psych act toured across North America and Europe, followed by 2018’s Premonition EP — four songs of apocalyptic love songs.

Building upon a growing profile, Mayflower Madame supported Premonition EP with more touring and appearances across the European festival circuit with stops in France, Germany, the UK and Eastern Europe. So far, the band has shared stages with the likes of Killing Joke, Moon Duo, Night Beats, Psychic Ills, Froth, The Underground Youth, Crocodiles, Cosmonauts and La Femme. Most of this occurred between recording sessions for their forthcoming sophomore album.

Slated for a March 27, 2020 release through a collaboration between French label Only Lovers Records, Portland‘s Little Cloud Records and Parisian label Icy Cold RecordsPrepared for a Nightmare reportedly finds the members of Mayflower Madame further developing their unique blend of psych-noir and post punk with elements of shoegaze and noise rock.  “Vultures,” the album’s menacing and propulsive first single manages to recall The Black Angels, My Gold Mask, and Chain of Flowers, as its centered around forceful drumming, shimmering and reverb-drenched guitars and rousing hooks and an enormous sound. The album’s latest single “Swallow” continues in a similar vein as its immediate predecessor: shimmering reverb-drenched guitars, atmospheric synths, a gentle seemingly Texan twang, an enormous hook and a deeply menacing and uneasy vibe. And in some way, the song seems to evoke the feelings of dread and despair that many of us are starting to feel now.

Continuing an ongoing collaboration with Astrid Serck, the recently released video features a stylistic and hypnotic array of trippy visuals that further emphasizes the song’s sense of menace and unease seen in blood red backgrounds.