New Video: Public Practice Releases a Glittering Dance Floor Banger

With the release of their critically acclaimed EP, 2018’s Distance is a Mirror, the New York-based New Wave/post-punk quartet Public Practice — founding duo Sam York (vocals), Vince McClelland (guitar) with Drew Citron (bass, vocals, synths) and Scott Rosenthal (drums, production) — received attention nationally and across the blogosphere for a reviving the spirit and vibe of the late 70s New York scenes with a sound that draws from No Wave and disco centered around punk, avant-garde flourishes, pop song structures, slinky rhythms and groove-driven hooks.

York and McClelland have been creative partners for several years before the formation of Public Practice and through their long collaboration, they’ve developed an anarchic perspective that challenges the traditional notion of what a traditional song should do and what it could be. Citron and Rosenthal have a decidedly pop leaning sensibility. But instead of the contrasting styles and approaches clashing, they’ve found a way to challenge and complement each other — and the end result, the New York-based act’s highly-anticipated, full-length debut Gentle Grip is built around spiraling tensions.

Slated for a May 15, 2020 digital relate and a June 26, 2020 physical release through Wharf Cat RecordsGentle Grip thematically explores ideas about navigating through the acts of creation, relationships and capitalism. And as we all know, in our daily lives, each of those things are at uncomfortable conflict, but at the end of the day, we have to figure out a way to be true to ourselves.  Interestingly, the album’s third and latest single, the slinky, disco banger “My Head.” Centered around a sinuous bass line, a soaring string arrangement, four-on-the floor drumming and an infectious hook the song manages to recall Blondie, Talking Heads and Donna Summer — and because the world at the moment is so bleak, it’s an even more of an escapist fantasy of strobe light and dancing fear and pain away.

Directed by the band’s Sam York, the recently released video features a collection of dancers, who are isolated in their own little world, dancing to the song’s sultry, dance floor friendly grooves. “The video shoot for ‘My Head’ was Public Practice’s last social activity before we went into quarantine here in NYC — the final dance!” the band’s Sam York recalls in press notes. “Josie and Jon, who edited the video, were the last two people I saw, passing off the hard rive with the footage and walking home, listening to the news, not knowing that I would be spending the next month and then some inside my apartment in social isolation. With lyrics ‘I don’t want to waste my time / I don’t want to fade away’ combined with the visual of the dancers, each isolated in their own little world, the song and video feel strikingly relevant for these strange times. This video was created on the eve of isolation, edited entirely in isolation and is now coming to you while many of us are still stuck at home, but hopefully now we’re all dancing. ”