New Video: Rising British Pop Artist Gracey Releases an Infectious and Self-Assured Banger

With the release of her debut mini-album The Art of Closure earlier this year, the rising 22 year-old, English pop artist GRACEY quickly established herself as one of the scene’s most successful and highly buzzed about artists. The seven track effort features her first Top 10 UK Chart hit , as well as her latest single, mini-album opening track “99%”

Centered around a slick, super modern production featuring finger snaps, tweeter and woofer rocking beats, shimmering synth arpeggios, a enormous, attention-grabbing hook and the young English artist’s sultry vocals, “99%” is a sugary sweet pop confection that reveals an artist, who is self-assured beyond her relative youth — and about to take over the world as we know it. The song itself finds its narrator asserting complete control of a sitautionship that’s on the verge of becoming a blossoming relationship — all while capturing the excitement, longing and desire of a new thing.

The recently released video for 99% was shot in one extremely long take and follows the rising pop artist in a seemingly effortless choreographed sequence that evokes the swooning pangs of new love.