New Video: Sophia Bel Shares Atmospheric and World -Weary “Rat Race”

Montréal-based artist Sophia Bel exploded into the local and national scenes with her angsty full-length debut, 2022’s Anxious Avoidant, an effort released to praise from Le Devoir, Le Canal Auditif and EUPHORIA, and landed on the year-end lists of several media outlets, including RANGE Magazine, Exclaim! and CJLO.

Bel stepped away from the rat race to recuperate from tech fatigue and the relentless pressures of social media. After a few years away from the spotlight, the acclaimed Canadian artist will be releasing her highly-anticipated sophomore album, When The Cows Come Home on May 7, 2027 through Bonsound.

Drawn to the spaces between chaos and stillness, the Montréal-based singer/songwriter explores what it means to be human in an increasingly distracted, modern world. Pairing intimate songwriting with dreamy, organic soundscapes, Bel transforms seemingly mundane, everyday moments into quiet reflections on identity, connection and meaning. In a world driven by instant gratification, constant stimulation and productivity, her work is a gentle reminder that stillness, vulnerability and reflection are not indulgences — but are necessary to our humanity.

When The Cows Comes Home‘s first single “Rat Race” is a slow-burning tune that features an atmospheric arrangement of twinkling keys, gently padded drums and a supple bass line beneath Bel’s ethereal and world-weary delivery. And while subtly channeling A Storm in Heaven and No Come Down-era The Verve, “Rat Race” is anchored in an unvarnished honest, vulnerability, expressing a deep-seated exhaustion and a desperate desire to finally slow down.

Directed by Bel, the accompanying video for “Rat Race” follows the Montréal-based artist on top of what appears to be one of those double-decker tourist buses in a shirt, tie and trench coat through the city’s Central Business District –to my eyes, it looks like Boulevard Rene Levesque — with a briefcase and old-fashioned cell phone. But we see her get fed up with it all, throw the cell phone down, take the trench coat off and loosen her tie. Maybe some of us should do the same.

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