New Video: Swedish Nu-Cumbia act Cumbiasound Releases an Adorable Visual for “Cumbia Alta Vida”

Daniell Fridell is a Swedish-based multi-instrumentalist and producer with a deep background in jazz, funk, soul and Balkan music, who spent a decade residing in Denmark. Throughout his career, he has played and produced material for albums, commercials, TV and for the theater — and as a result of his various work, Fridell has managed to tour across the European Union, Africa and the States.

His latest project, Cumbiasound finds the Swedish multi-instrumentalist crafting compositions that draw from Colombian cumbia and Peruvian chicha with elements of reggae, Balkan folk, Afrobeat, soul and jazz among others. Interestingly, the project can its origins back to 2010 when Fridell first heard cumbia. “2010 I heard Cumbia the first time while standing outside of a supermarket eating ice cream,” Fridell explains in press notes. “It was blazing hot and all of a sudden this music came out of the speakers. ‘What’s that?’ I asked and the rest is history. A true love affair.”

Cumbiasound’s debut EP Vol. 1: Instrumentales sees Fridell collaborating with longtime friend and colleague Erik Axelsson who contributes trombone and euphonium to the mix. The EP’s latest single “Cumbia Alta Vida” is centered around shimmering and arpeggiated Rhodes, looping guitar and shuffling, Latin polyrhythm — and while sounding as though it were recorded sometime between 1962-1965, the song is a joyous and much-needed bit of escape.

Speaking of escapism: the recently released video by Cesar A. Ortiz, the recently released video stars two adorable rugrats dancing to the song in their backyard and messing around with some instruments at home. We see the youngest kid, a tow-headed boy eating arepas — because of course. Life seems so much simpler in their eyes doesn’t it?