New Video: The Paranoyds Release an Interactive and Trippy, 360º Visual for “Face First”

Formed back in 2015, the buzz-worthy Los Angeles-based punk act The Paranoyds, derive their name as a bit of an apt summary of their general outlook on technology and modern culture — but ironically, the act can trace its origins to a friendship forged between its founding members Staz Lindes (bass, vocals) and Laila Hashemi (keys vocals) over MySpace in their early teens. Initially bonding over a shared interest in local underground music, the duo eventually became friends in real life. Eventually, the duo recruited Hashemi’s childhood friend Lexi Funston to join the band — with David Ruiz (drums) completing the band’s lineup in 2015.

Since their formation, the band has developed a reputation as one of Los Angeles’ most exciting bands as a result of tours with the likes of DIIV, White Reaper, Albert Hammond, Jr., Sunflower Bean, Tacocat, BRONCHO and others, and for playing major festivals like Coachella. The band’s highly-anticipated (and long-awaited) full-length debut Carnage Bargain is slated for a September 13, 2019 release through Suicide Squeeze Records — and the album is reportedly a raucous blend of gritty garage rock, New Wave swagger, B movie camp and a myriad of other left-of-center influences.

Earlier this year, I wrote about the album’s second single, album title track “Carnage Bargain,” a track which found the band pairing ironically delivered lyrics that offered a scathing observation of our world of instant gratification with quirky yet infectious pop hooks, fuzzy power chords  and forceful drumming. Beginning with a pair of alternating half-tones that sound like sirens piercing through the air, the album’s third and latest single, album opener “Face First”  quickly develops a motorik groove featuring some explosive blasts of post punk skronk and squeal. And over that the band’s Lexi Funston sings lyrics about watching other people’s private lives unfold on social media and on our phones.

Directed by David Gantz and Theo Cohn, the recently released video for “Face First” is  trippy 360º and interactive visual that follows a stalker. “We wanted the video to be driving, as the song has always reminded us of some sort of forward movement, like running, driving in a car late at night, etc.,” the members of The Paranoyds say in a statement. “The song is loosely about a stalker and we wanted that idea to be involved in the movement somehow. The video directors, our friends Theo Cohn and David Gantz, wanted to challenge themselves by doing something they had never done before–shooting with a 360º camera. This allowed us to show the point of view of these stalkers, where you could watch the video multiple times and still notice little Easter eggs each time depending on where you look. So many people watch videos on their phones now, and a 360º video makes for a much more interesting and fulfilling experience on a phone.”

 

 

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