New Video: The Trippy Visuals and Soulful Yet Sultry House of Hemi

Initially beginning his musical career under the moniker Pineapple Pop, Hemi is a British electronic music artist and producer, who also is a successful and popular DJ and booker. “Gentle” is the British artist, producer, DJ and booker’s first single of 2017 and it features a warm and organic-sounding production that nods at house, tribal house, afro house, ambient electronic music and pop as the single features rapid fire staccato drum programming, soaring organs, a soulful yet chopped up vocal sample and a rousing, club-friendly hook reminiscent of 90s dance music hits and Octo Octa’Between Two Selves, revealing a producer and electronic music artist, who specializes in an sultry yet soulful and accessible sound.

Featuring animation from Laris Kilimci, the recently released video for “Gentle” is mischievously lysergic, as it features nighttime imagery undulating and changing to the propulsive beat of its accompanying single, as though they were dancers in a sweaty club.