New Video: Up-and-Coming Singer/Songwriter Minke Releases an Emotionally Honest Visual for Anthemic “Too Late”

 

Over the past year or so, I’ve written a bit about the London-born and-based based singer/songwriter and musician Minke (pronounced as to rhyme with the word “link”), and as you may recall with the release of singles “Gold Angel” and “Armour,” the British singer/songwriter and pop artist quickly became a buzz-worthy artist: “Gold Angel” received airplay on Zane Lowe’s Beats 1 Radio show, was featured on Spotify‘s New Music Friday and Pop Rising playlists and was a Hype Machine #1  — within a two week period. The Line of Best Fit  praised “Gold Angel” for its “elements of pop, rock, soul and R&B,” and “guitar riffs mingled with understated vocals like curls of smoke in a darkened bar” — while “Armour” was praised by Billboard, who said the song was “a female empowerment anthem about letting go of your defenses and learning how to be vulnerable, especially with those closest to you.”

Minke released her highly-anticipated debut EP The Tearoom last monthand from the soulful and self-assured “Maybe 25,” the up-and-coming British singer/songwriter revealed an uncanny ability to powerfully heartfelt and emotionally honest songs with soaring and anthemic hook. Continuing in a similar vein, The Tearoom‘s second later single “Too Late” is centered around an enormous, shout along worthy hook and an unvarnished, lived-in emotional honesty — in particular, the bitter pettiness, ambivalent feelings and fury that’s inherent in a dysfunctional relationship and a nasty, heart wrenching breakup.

“This was a moment after a bad breakup that I needed to get out of my system,” the up-and-coming British singer/songwriter and musician explains in press notes. “I was trying to rationalize it and take the high road but knew what had happened was wrong, so I was annoyed and reveling in the petty, just for a second. Thank you, next.”

 

Directed by actress, comedian and director Aisha Taylor, the recently released video stars Minke and Baby Daddy star Jean-Luc Bilodeau as a couple waiting for a train in a metro station, and the video manages to capture the ambivalence, bitterness, confusion and pettiness at the heart of the song.  As Minke says of the video “The ‘Too Late’ video was a joy to be a part of, mainly due to the limitless talents of Aisha who thought of the concept, directed and edited the video,” she gushes. “I couldn’t have asked for a more talented and supportive screen partner in Jean Luc to bring this broken relationship alive and I’m proud of the end result. It feels wholly representative of the song as it captures the dizzy confusion I was feeling at the time when I wrote it and I can’t wait for people to see it!” Adds, director, Aisha Tyler, “Minke is a stunningly evocative songwriter. Her music is visceral and emotionally intoxicating — dreamlike melodies encircling a razor’s edge. ‘Too Late’ is so intensely captivating that coming up with a visual language for the video was a delight — all I had to do was let her creativity and rock star quality shine through. We had an absolute blast filming a relatively unseen part of Los Angeles; I can’t wait to do it again in the future.”

Minke will be embarking on tours to support the new EP and it’ll include a handful of North American dates. Sadly, there isn’t a New York date but check out the tour dates below.

NORTH AMERICAN TOUR DATES
04/05 – Hotel Café – Los Angeles, CA
05/19 – San Francisco, CA – Rickshaw Stop*
05/21 – Los Angeles, CA – The Troubadour*
05/25 – Austin, TX – The Parish*
05/26 – Houston, TX – WOMH*
05/28 – Dallas, TX – Deep Ellum Art Co.*
05/30 – Nashville, TN – Exit/In*
05/31 – Atlanta, GA – Vinyl*
*Supporting Kevin Garrett

EUROPEAN TOUR DATES W/ X AMBASSADORS
04/29 – Scala – London, UK
05/01 – Paradiso – Amsterdam, NL
05/02 – Trabendo – Paris, FR
05/03 – Festaal Kreuzberg – Berlin, DE
05/05 – Roxy – Prague, CZ
05/06 – Progresja – Warsaw, PL
05/08 – Live Music Hall – Cologne, DE