New Video: AN_NA Shares Brooding “You Want Gold”

Formed over three decades ago, French-born, Montréal-based married couple and electronic music duo AN_NA have had a lengthy career in which they’ve used their experiences in electronic music, industrial and experimental music to create a unique sound of their own while playing with different styles and genres. They’ve found that their penchant for experimentation has given them the space to evolve as artists while keeping them open to new ideas and influences that could be incorporated into their own sound and approach. 

Now, if you’ve worked in the music industry long enough, you’d begin to recognize that surviving for longer than a few minutes in a cutthroat industry is extremely difficult. The members of AN_NA have managed their lengthy careers by being true to their art — and making music that they’re passionate about. 

After a busy year of live shows, the French-Canadian duo went into the studio to record new material, which includes their latest single “You Want Gold,” is a brooding yet dance floor friendly, industrial banger that sounds a bit like a synthesis of Kraftwerk, ADULT. and Snap!’s “Rhythm Is a Dancer” anchored around dense layers of glistening synth arpeggios, skittering industrial clang and clatter paired tweeter and woofer rattling thump and Annika-like vocals.

The accompanying visualizer should remind folks of when we had orange skies as a result of the Canadian wildfires — but imbued with a post apocalyptic air.