New Video: Blushing Shares Playful and Anthemic “Tamagotchi”

Austin-based dream pop/shoegazer outfit and JOVM mainstays Blushing — married couples Christina Carmona (vocals, bass) and Noe Carmona (guitar, keys) and Michelle Soto (guitar, vocals) and Jacob Soto (drums) — can actually trace some of its roots to El Paso, where Jacob Soto and Noe Carrmona grew up as lifelong friends and musical partners. 

Jacob Soto and Noe Carmona relocated to Austin around 2009. The pair coincidentally met their spouses at The Side Bar and according to the band, “naturally all four of us became close friends.” As Michelle Soto was starting to learn guitar, she also began writing material, creating guitar parts and vocal melodies in her bedroom. Christina Carmona, who’s a classically-trained vocalist, was recruited by Michelle Soto to contribute vocals to her initial musical ideas; but Christina then taught herself bass and helped flesh out Michelle’s songs. Shortly after both Jacob and Noe began to notice how much potential the material had, and they joined in on a practice session to help further flesh out those initial arrangements. And from that point on, Blushing was a full-fledged band. Their natural simpatico and like-minded musical influences helped to solidify their ongoing creative process. 

The quartet spent the bulk of 2016 writing and refining the material, which eventually led to their debut EP, 2017’s Tether, an effort that received positive reviews across the blogosphere, including this site.

Building upon a growing profile in the shoegaze and dream pop scenes, the band returned to the studio to write and record their sophomore EP, 2018’s Weak, which saw them cementing a sound seemingly indebted to LushCocteau Twins and The Sundays but while also being a subtle refinement. They ended that year with the Elliot Frazier-produced and mixed “The Truth”/”Sunshine” 7 inch, which featured what was arguably the most muscular and direct song of their catalog to date. They supported their recorded output with several tours that saw them sharing stages with the likes of Snail MailSunflower BeanLa LuzBRONCHOIlluminati Hotties, JOVM mainstays Yumi Zouma and others.

2019 saw the release of their self-titled, full-length debut, which they supported with an extensive US tour with Ringo Deathstarr that included a stop at Saint Vitus Bar that November.

During the pandemic, the Austin-based JOVM mainstays signed to Kanine Records, who released their sophomore album, 2022’s PossessionsPossessions was an album born out of incredible patience and perseverance: The earliest tracking sessions started in 2019 and continued in fits and starts through the quarantines, lockdowns and re-openings of the pandemic. There was also breaks in production: Frazier and his spouse welcomed their second child and that was followed by massive blackouts across Texas as a result of the winter storm that wrecked havoc across the region.

When the album was finally finished, the material saw the band embracing the full and complicated spectrum of life and relationships, but while recognizing the need for escape and whimsy. The album also saw the band collaborating with two legendary shoegazers — Lush and Piroshka‘s Miki Berenyi, who contributes vocals on “Blame” and RIDE‘s Mark Gardener, who mastered the album at his OX4 Sound in the UK. 

Immediately after the band wrapped the Possessions recording sessions, they began writing new material. Noe or Christina would upload a new song idea to a Google Drive almost daily, and within the hour, Michelle would have melody and lyrics fully formed. The band didn’t want to create an album, where each song was made to fit into the same aesthetic mold. Instead, they decided to run with each each, no matter which direction it went, resulting in material that feels a bit like a sampler of the quartet’s collective influences — and much like a band playfully expanding and experimenting with their sound.

While there are tracks that will be immediately recognized as being Blushing songs, the band’s third album Sugarcoat reportedly sees the band taking the opportunity to explore their love of post-punk, psych-gaze, grunge pop, indie pop, slowcore and more. Thematically and lyrically, the album asks many questions and sees its narrators reaching out to someone to provide answers or for the answers to come from within. Much of the questioning is informed by the constant uncertainty of our world and the inherent uncertainty of one’s life. Of course, one gets older. But with the accumulation of mistakes and wisdom, there are moments where you’re forced to confront yourself and question past decisions and actions. And you do so in the face of an unknowable, even more uncertain and uneasy future.

Sugarcoat‘s first single “Tamagotchi” is a decidedly playful, Blushing-like song that’s lovingly indebted to 120 Minutes-era MTV rock featuring fuzzy and crunchy guitars, Christina Carmona’s and Michelle Soto’s ethereal harmonies, thunderous drumming and an enormous chorus. The song’s narrator tells a tale of being indecisive with a matter of the heart and desiring to be playable character that has the big decisions made for you. Would you still feel heartache and regret, if someone else were pushing the buttons?

Directed by the band, the accompanying video for “Tamagotchi” follows the band as they’re about to hit the stage. In the adrenaline-fueled chaos to start the show, a tamagotchi manages to escape from its game-based confines as a result of a spilled drink on stage, and begins to interact with the outside world, at one point becoming both the band’s 2D mascot and a third guitarist. I hope Gizmo the dog isn’t too jealous! Seriously though, the video is an adorable and playful complement to the song.

Sugarcoat is slated for a May 3, 2024 release through Kanine Records. The quartet — and hopefully their tamagotchi — will be embarking on a lengthy North American tour that includes a June 20, 2024 at Baby’s All Right. Check out the rest of the tour dates below.

Tour Dates
Fri. March 15 – Austin, TX @ Hotel Vegas (SXSW official showcase)
Thu. May 2 – Austin, TX @ Hotel Vegas (album release show)
Wed. May 15 – San Antonio, TX @ Vibes Underground *
Thu. May 16 – Dallas, TX @ Club Dada *
Sat. May 18 – Houston, TX @ White Oak Music Hall *
Sun. May 19 – McAllen, TX @ The Gremlin *
Fri. June 14 – Oklahoma City, OK @ Resonant Head
Sat. June 15 – Fayetteville, AR @ George’s Majestic Lounge
Sun. June 16 – Nashville, TN @ 5 spot
Tue. June 18 – Washington, DC @ Pie Shop %
Wed. June 19 – Philadelphia, PA @ Johnny Brenda’s %
Thu. June 20 – Brooklyn, NY @ Baby’s All Right %
Fri. June 21 – Boston, MA @ Deep Cuts %
Sat. June 22 – Burlington, VT @ Higher Ground %
Sun. June 23 – Montreal, QC @ Bar Le Ritz %
Mon. June 24 – Toronto, ON @ The Garrison %
Wed. June 26 – Pittsburgh, PA @ Mr Smalls Funhouse %
Thu. June 27 – Detroit, MI @ Small’s %
Fri. June 28 – Cleveland, OH @ Beachland
Sat. June 29 – Chicago, IL @ Schubas
Mon. July 1 – Denver, CO @ Skylark Lounge
Wed. July 3 – Seattle, WA @ Chop Suey
Thu. July 4 – Portland, OR @ The Six
Fri. July 5 – San Francisco, CA @ Kilowatt
Sat. July 6 – Los Angeles, CA @ Moroccan Lounge
Sun. July 7 – Phoenix, AZ @ Rebel Lounge
Mon. July 8 – El Paso, TX @ Rosewood
 
* = w/ Slater
%= w/ Airiel

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