Don Gog is a mysterious and enigmatic Stockholm-based DJ and producer, who spent a handful of years between the late 90s and early 2000s heavily involved in Gothenburg‘s hip-hop scene, working as a DJ and producer, who worked with an array of Swedish, French and American emcees, including Jeru the Damaja, Looptroop Rockers and Astma, who’s best known for his work with NoNoNo. The mysterious Swedish producer and DJ has also worked on TV and film scores, winning a number of intentional film festival awards throughout his lengthy career.
Don Gog steps out into the spotlight as a hip-hop and electronica artist with their forthcoming EP Cybernetics, which sees the Swedish artist and producer focusing on blending music inspired by Massive Attack, Portishead Aphex Twin and others, and visuals together in a trippy fusion. By keeping the artist behind the project ambiguous, the idea is that listeners and viewers can focus more on the art, as opposed to the person behind it.
Cybernetics EP‘s latest single “I Feel Love” is narcoleptic and trippy fusion of dub and trip hop built around rubbery, tweeter and woofer rattling low end, staccato and percussive synths and skittering beats. Uma E’s sultry vocal sample singing “I Feel Love” bursts out of the haze.
“I wanted it to feel like a trip, a journey in your head,” Den Gog explains. “To mix electronica with dub and blend the two styles… the complicated thing was to find the electronica melody that would work with the dub beats… It was challenging to blend two diverse elements into a single cohesion.”
Directed by high fashion photographer and videographer Fofo Altinell, the accompanying video follows a woman painted in silver wandering through and exploring different natural environments, but its intentionally shot and edited in a way to make the viewer feel as though they were tripping while viewing it, thanks to kaleidoscopic effects and tricks of the light.
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