New Video: Francesca Blanchard Releases a Haunting Visual for “Did It To Myself”

Francesca Blanchard is an acclaimed French-born, Burlington, VT-based singer/songwriter. Since the release of her bilingual folk debut album, 2015’s Deux Visions, Blanchard has developed a reputation for relentlessly redefining her wheelhouse, her aoudad and approach. Following a year of extensive touring throughout the States and the European Union, Blanchard took time to rediscover what she wanted to say — and how exactly she wanted to say it: she started to experiment with a growing interest in production, which is a decided departure from the acoustic and folksy sound of her earliest material.

The end result is melodic, indie pop that may arguably be the most vulnerable, cathartic and self-aware that the acclaimed French-born, Vermont-based singer/songwriter has written and released in her growing catalog — while revealing a songwriter, who has an unerring ability to write an infectious hook.  Blanchard’s latest single is the slow-burning and brooding “Did It To Myself.” Centered around atmospheric electronics, shimmering strummed guitars and Blanchard’s achingly plaintive vocals, “Did It To Myself” sounds as though it were indebted to Kate Bush and Dido — and it may be the most heartbreakingly honest song she has written to date.

As Blanchard explains in press notes, “‘Did It To Myself’ is about admitting my part in my own pain. It is masochism veiled in heartbreak. Sometimes were ask to be hurt without realizing, and we eventually (hopefully) catch ourselves. I wrote it in between saying goodbye to someone I thought I needed and opening a door to something that would change me for the better.”

The recently released video features Blanchard dressed in an old-fashioned blue gown wandering the streets and subways of my beloved New York — in particular, Times Square, a G train passing past Bergen Street, Central Park, the 34th Street and 11th Avenue 7 train station, 9th Street and 4th Avenue G, F and R station and several other locations. And with most of the known world in quarantine as a result of the COVID-19 pandemic, the video is an eerie reminder of the world we’ve (hopefully) temporarily lost.

 

 

 

 

According to Francesca Blanchard, “Did It To Myself” “is about admitting my part in my own pain. It is masochism veiled in heartbreak. Sometimes we ask to be hurt without realizing, and we eventually (hopefully) catch ourselves. I wrote it in between saying goodbye to someone I thought I needed and opening a door to something that would change me for the better.” The video was shot in early February 2020 on the streets and subways of New York City.