Yola is an up-and-coming London-born and-based singer/songwriter, who has led a rather remarkable life. She grew up extremely poor, and as a child was actually banned from making music. The up-and-coming British singer/songwriter has also overcome being in an abusive relationship, stress induced voice love and literally being engulfed in flames in a house fire, which inspired her Dan Auerbach-proudced full-length debut Walk Through Fire, which is slated for a February 22, 2019 release through Easy Eye Sound.
Since then, Yola opened for the James Brown and joined renowned trip hop act Massive Attack before traveling to Nashville to work with Auerbach and a backing band that features musicians, who have worked with Elvis and Aretha Franklin. Adding to a growing national and international profile, the up-and-coming British artist has received praise from NPR, Rolling Stone, Wall Street Journal, The Tennessean, Refinery 29, Billboard, American Songwriter, BrooklynVegan, Nashville Scene, Paste and Stereogum. Additionally, she will be appearing on BBC’s Later . . . with Jools Holland New Year’s Eve edition, where she’ll be performing alongside Michael Buble, Jess Glynne and the legendary Nile Rodgers.
Walk Through the Fire‘s latest single, “Ride Out in the Country” is a Muscle Shoals-like take on honky tonk country that recalls Sandra Rhodes’ under-appreciated Where’s Your Love Been as its centered around twangy guitar chords, lap steel guitar, some Rhodes electric organ, a soaring hook and Yola’s easy-going soulful vocals. However, at its core the song is an achingly sad breakup song, written from the prospective of someone reeling from a devastating breakup, complete with the recognition that your former partner has moved on and maybe you should too, even if it’s profoundly difficult. Of course, the song’s narrator feels she has only one option — to get into the car and drive, and experience some of life’s small pleasures: having the wind in your air, of being out in open space with your thoughts, memories and regrets.
Directed by Reid Long and Kip Kubin, the recently released video stars Yola driving through the country in an old Ford truck — but to eventually bury the bodies of two people in a shallow grave. On one level, the video’s main character is essentially burying a part of her past in an attempt to quickly move on.