New Video: Laure Briard Releases a Lighthearted and Playful Visual for Breezy “Eu Voo”

Rising Toulouse, France-based singer/songwriter Laure Briard has had an uncommon path to professional music: Briard has bounced around several different interests and passions, including studying literature and criminology and doing a bit of acting before fully concentrating on music in 2013.

Signing with Tricatel Records, Briard released her debut EP. Interestingly, as the story goes, the Toulouse-based singer/songwriter met Juilen Gasc and Eddy Cramps and began working on her full-length debut, Révélation, a pop-rock leaning album that received attention for material inspired by Françoise HardyMargo Guryan and Vashti Bunyan that featured a very modern and poetic lyricism. Briard released her sophomore album, 2016’s  Sur la Piste de Danse through Midnight Special Records.

But since the release of Sur la Pisa de Danse, Briard’s work has increasingly been influenced by Bossa nova with 2018’s Coração Louco, featuring lyrics written and sung in Portuguese — and a a guest spot from acclaimed Brazilian JOVM mainstays and Latin Grammy Award nominated act Boogarins. Building upon a growing profile, Briard’s third album, last year’s Un peu plus d’amour s’il vous plâit was released through Michel Records in Canada, Midnight Special Records in Europe and Burger Records here in the States.

Earlier this year, Briard tackled  São Paulo, Brazil-based singer/songwriter and guitarist Sessa’s “Grandeza.” The cover continued her ongoing love affair with Brazil and Brazilian music while crafting a dreamy rendition full of the wistful and bittersweet ache to the things and people you can’t have — and may never have again.

The Toulouse-based singer/songwriter’s forthcoming effort Eu Voo finds Briard continuing her successful collaboration with Boogarins, as well as her long-time collaborators Octopus (Vincent Guyot) and Marius Duflot. The EP’s first single, EP title track Eu Voo is a breezy 70s AM radio rock-take on Bossa nova, centered around Briard’s ethereal cooing in Portuguese, twinkling Rhodes, shimmering guitars and punchy jazz fusion-inspired drumming to help evoke swooning euphoria of reuniting with your love.

Written at home, several months after her first trip to Brazil in 2017, while suffering from pneumopathy and taking Tramadol, “Eu Voo” was recorded earlier this year — but as Briard explains the song really came to life earlier this year during recording sessions at Dissenso Studio in São Paulo. “‘Eu Voo’ is a song about crossing the ocean to find one’s beloved,” Briard explains,. “During the new recording session in January, I absolutely wanted to do the song while changing the initial arrangements: accelerate the tempo and make it more punchy, catchy. With the Boogarins in the chorus singing with me ‘estou a travessar o oceano,‘ ‘I cross the sea!'”

Directed by her frequent collaborator Norma, the recently released video finds Briard meeting a worker in the desert, where she gets measured for personally-made wings. The rest of the time, we follow our wing-wearing protagonist running in circles in an attempt to fly. Much like the accompanying song, the video is a bittersweet fever dream.

“Laure has been my friend for years, and she has always inspired in me images, settings,” the video’s director Norma explains. “I imagined her as an outlandish heroine in an American indie movie, tender and offbeat. I created a clip of my dreams, and I made for her bird wings, to fly far away from heartaches and pains of the soul, above the towns, overhead canyons, towards the blue horizon. We left the earthy Landes for the surreal landscape of the Bardenas desert, in Spain, where we found our American fantasy. We shot these images in a few hours, as the sun was going down. But as I was closing up the equipment, I felt the desert sand rise – I lifted my head and there before me, Laure was flying. I opened a warm San Miguel and watched her make circles around the twilight.”

Eu Voo EP is slated for a February 19, 2021 release through Michel Records in North America, Dinosaur City Records in Australia and Midnight Special Records in Europe.