New Video: Rising French Artist Bambino Releases a Club Banger

Hailing from the Parisian suburbs — bouncing between the 18th, 92nd and 93rd arrondissements — Bambino is a rising emcee and vocalist, who has contributed toplines and melodies to the work of acclaimed French artists like Amir, Kendji Girac and others. The tracksuit and Afro wearing emcee and vocalist is the first signing to French label Local Records, who will be releasing his debut, EP Enfant difficile.

The six song debut EP finds the rising French artist crafting a genre-defying, club friendly sound centered around his dexterous flow, which finds him spitting bars and singing infectious melodies. Thematically, the EP’s material touches upon several things — his love of wild parties and beautiful women, and the heartaches and lingering ghost of the past that still haunt.

Enfant difficile’s latest single “Kekra” is a smooth reggae-influenced banger centered around shimmering synth arpeggios, stuttering trap beats and the rising French artist’s self-assured rapid fire flow and smooth melodies, and an infectious hook. Sonically, the track may remind some listeners of Sean Paul and others — but while managing to be the sort of song you’d wine down with a pretty young thing at the club.

Directed by Romain Habousha, the recently released video for “Kekra” is cinematically shot visual that employs a bold color palette while being a perfect vehicle to show the rising French artist’s infectious, Busta Rhymes-like energy.