New Video: Rising French Canadian Artist Lou-Adriane Cassidy Releases a Coquettish Visual for “J’espère encore que quelque part l’attente s’arrête”

With the 2017 release of her debut single “Ça va ç va,” the young, French Canadian singer/songwriter Lou-Adriane Cassidy exploded into Quebec’s scene — and the Francophone music world. Cassidy’s full-length debut, 2019’s C’est la fin du monde à tous les jours was a critical and commercial success, earning a Lucien for Pop Album of the Year at that year’s Alternative Independent Music Gala of Quebec (GAMIQ) and nomination at that year’s Québec Association for the Recording, Concert and Video Industries (ADISQ) for a Contemporary Adult Award and Revelation of the Year.

Last year, C’est la fin du monde à tous les jours also earned the prestigious Coup de cœur Award from the Charles-Cros Academy. Building upon a growing profile, Cassidy’s highly-anticipated sophomore album is slated for a Fall 2021 release. The album’s first single, the Alexandre Martel co-written “J’espère encore que quelque part l’attente s’arrête” reveals a marked change in sonic direction for the rising French Canadian artist: whereas her previously released material was more along the lines of chanson, “J’espère encore que quelque part l’attente s’arrête” is a 90s grunge pop-inspired song centered around buzzing power chords, twinkling keys, a rousingly anthemic hook and Cassidy’s expressive, pop star belter-like vocals. Reportedly inspired by the likes of Mitski, the new single finds Cassidy at her most earnest and uninhibited.

Directed by Gabriel Lapointe, the recently released video for “J’espère encore que quelque part l’attente s’arrête” follows Cassidy as she struts, dances, claps and sings along to her song during a nocturnal walk through her hometown. The video manages to capture the rising artist’s coquettishness and youthful insouciance in a fashion that’s frankly irresistible.