Lyric Video: Indonesia’s Rinni Wulandari Shares a Fun and Infectious Banger

Rinni Wulandari is a Medan, North Sumatra, Indonesia-born R&B and pop artist. Wulandari grew up in a musical family: her mother was a vocalist and her father was a bassist and her two older sisters and brother are also in the music industry. So for the Indonesian pop artist, it was natural — and maybe perhaps fated — for her to be involved in music.

As a child, Wulandari used to sing for any kind of school events, including talent shoes and singing contests. As a high schooler, she was the frontperson of a band with a cousin, who was a dummer. She also auditioned for Indonesian Idol back in 2007, when she had turned 17, and became the youngest participant to ever win at the time.

In 2014, Wulandari came up with a new image for herself and transformed from pop singer to R&B singer. Since then she’s released four successful albums in her native Indonesia — 2014’s Independent Part 1, 2017’s I Am Independent and Independent Part 2, 2021’s Skins.

The Indonesian R&B and pop artist’s latest single “switch,” is the first bit of new material from Wulandari since the release of 2021’s critically applauded Skins. The song’s origins can be traced back to Wulandari struggling with insomnia during her pregnancy. Her spouse, producer and DJ Jevin Julian quickly recognized that her insomnia made her unproductive, and encouraged her to transform her sleepless nights to an opportunity to create new music.

“switch” pairs the Indonesian artist’s sultry delivery with a sleek house music-inspired production featuring glistening synth arpeggios and skittering tweeter and woofer rattling beats paired with euphoric hooks. Wulandari explains that “switch” delivers a powerful message to today’s youth, urging them to cherish their carefree moments, a time when responsibilities are minimal and freedom is abundant — and life is unburdened by responsibilities, obligations and commitments. The song was inspired by Wulandari’s nostalgia for own her youth, hanging out with friends and not stressed out over everything. But underlying all of that is a song that’s just a fun, night out at the club kind of banger.